Marketing & Communication Manager
Arena Racing Company, Colwick, Gedling
Marketing & Communication Manager
£35000
Arena Racing Company, Colwick, Gedling
- Full time
- Permanent
- Onsite working
Posted 1 week ago, 7 Dec | Get your application in now before you miss out!
Closing date: Closing date not specified
job Ref: 5db1e540a85b49278988dfba381fc315
Full Job Description
- Annual passes to attend any of our 21 venues
- Discounted food & ARC days out
- Cycle to work scheme
- Holiday allowance increasing with length of service up to 28 days
- Company life assurance scheme
- Discretionary group annual bonus schemes to reward your hard work
- Support with study through our study assistance schemes And so much more… About the role of Marketing & Communication Manager: This is a new role within ARC aimed at providing marketing and communications support across two greyhound sites - Nottingham & Perry Barr (Perry Barr site will move to Wolverhampton circa September 2025). We are looking for an enthusiastic and highly motivated person with a strong track record of delivery in driving admissions and ticket revenue. This is a fantastic opportunity to take ownership of marketing plans and spend to impact strongly on venue performance. ARC operates a hybrid "central/local" model to ensure full local level accountability whilst optimising the use of central experts in key functions (data / CRM / digital / content). Accountability for results (and therefore the plans) rests with the Marketing and Communications Manager, however the role will be required to work closely with central marketing colleagues to achieve optimum plans and execution. Responsibilities of being a Marketing & Communication Manager
- Drive attendance to race meetings through innovative and targeted campaigns/events to achieve/exceed budgeted attendance figures
- Establish C&E and venue hire opportunities and drive C&E revenue
- Liaise with design department to ensure branding and advertising is appealing and channel appropriate, including venue on screen adverts, race programme adverts and all external facing media both traditional and digital.
- Ensuring all websites, social media channels and display literature are kept up to date
- Develop relationships and partnerships for the sites within the local communities
- Drive FundRacer events
- Management of stadia messaging and advertising including, but not limited to, website, social media and emails
- With the support of the central CRM team, develop a CRM strategy aimed at growing, enriching and engaging with the existing database
- Establish a social media strategy with a view to growing engagement rates, achieving follower growth and informing our audience.
- Customer interaction & support via face to face, phone and electronic methods
- Attendance at key race days/events to assist with delivery as well as capturing content for social media
- Creation and Maintenance of racing and non-racing image library
- Management of homing charity partners attendance on race days and at other local events
- Active engagement in customer package content for race days and C&E
- Responsible for arranging printing and ordering of marketing materials with approved suppliers
Excellent communication skills - Ability to work well under pressure
- Self motivated, independent worker
- Excellent organisational skills
- A systematic approach to problems
- A process drive attitude to tasks
- Solid grasp of photo editing software
- Good understanding of all social media platforms and how to utilise them to enhance our business
Arena Racing Company does so much more than lead the UK's largest horse racing group. We have 21 racing venues showcasing horse racing, greyhound racing, golf courses, hotels and events. In short, leisure, entertainment, media production and global distribution are at the heart of what we do, making it an exciting and diverse place to work! Our success is a team effort which is why we offer great opportunities for growth, development and career progression. After all, it's our employees that enable us to offer first class service and create an electric atmosphere, all within an industry we love.