Marketing and Communications Manager

Job title Marketing & Communications Manager
Line manager Director of Drama Studio London
Responsible for Ad-hoc speakers, photographers, graphic designers, industry contacts
Consult with Media Technician Editor, Subject Leads, Scheduler, Programmes Coordinator,
Production staff, Director of DSL, Course Leaders (MA & MFA), and the Director of
Studies/Quality Lead
Standard working 9.30- 5.30pm these times may alter, and each day's precise hours may vary according
hours to the demands of the day, and the offset teaching hours of each course. There will be a
degree of flexibility each working week

Main purpose of the job
The Marketing and Communications Manager is responsible for the development, review and publication of
information about all courses and activities within the scope of DSL (across all media), contributes to the
positioning and shaping of events and activities to support the DSL strategic plan and represents and
communicates the ethos/values and activity of DSL in its intersection with the multiple audiences/stakeholders
across various media. The role operates as a first point of information for industry external stakeholders, and
ensures graduating students are effectively marketed and introduced to the industry. This includes the creation of
the graduating year book, public facing performance promotional materials, and assisting the Director in the
development and execution of industry talks and masterclasses.



Key areas of responsibility
DSL EXEC Management

• Provides annual report in respect of graduate showcase, industry engagement and employment

destinations

• Liaise directly and regularly with the PG Course Leaders, the Director of Studies/Quality Lead and

Director of DSL to ensure effective and holistic comms and delivery of the provision

Task/Responsibility Management:

• Liaise with the Director of DSL to ensure a coherent and viable comms plan is maintained


• Liaise with Director of DSL, PG Course Leaders, and the Director of Studies/Quality Lead to ensure

current, accurate information is provided on the DSL website, and is reviewed and updated in a timely
fashion

• Liaise with Director of DSL to ensure current short course activity is promoted and co-ordinated


• Co-ordinate, write and edit ongoing content for the DSL website, and other print and online media


• Co-ordinate and contribute to routine social media posts and campaigns


• Schedule and promote Industry talks programme events, attending and introducing


• Co-ordinate, promote and attend Open days and outreach activity across the year


• Co-ordinate, promote and attend external recruitment events and fairs


• Co-ordinate, promote and manage bookings for Industry/audience attendance at Showcases and Grad

shows, including streaming activity where needed

• Co-ordinate, promote and manage any additional social events and short courses


• Contribute to and promote the school's Christmas/community tours, Design and or commission design for all DSL artwork in line with brand guidelines, including adverts, grad

book, agent packs, performance programmes, performance posters, media banners etc in both print and
online formats

• Design and commission branded merchandise for in house and external purposes for Friends of Drama

Studio London

• Schedule photography for DSL events, production shots and illustrative imagery (teaching, resources,

facilities)

• Book and place advertising for DSL, including staff recruitment


• Ensure DSL subscriptions and accounts across platforms such as IMDbPro, Vimeo, X (formally twitter),

Instagram, LinkedIn and Facebook are up to date and accessible

• Build and maintain relationships with DSL alumni and track graduate destinations


Quality Assurance:

• Provide termly reports in respect of graduate industry engagement, employment destinations, industry

attendance/events

• Contribute to the development of DSL wide quality assurance processes and documentation to include

e.g. CDMT review, UWL Education review

• Maintain and implement routine surveys and activities to collect quality data as needed


• Manage information review time frames for external content such as website, and set deadlines as

necessary for other contributors

Information Management

• Oversee, review and refresh all DSL website content including prospectus related information across all

courses

• Oversee all posts and content published through social media platforms


• Oversee all information comms developed by DSL for an external audience


• Maintain up to date contact lists in line with current GDPR regulation for Alumni Grads, Industry Contacts,

Local Schools/colleges, and other DSL networks

• Maintain and update accurate DSL information on third party platforms and directories (such as Spotlight,

FDS, The Stage, CDMT)

• Maintain and update DSL photo library, and supply credited images where required.


• Routinely capture and report data in respect of graduate destinations, grad industry engagement for

annual review

• Routinely capture data in respect of marketing activity impacts to inform marketing strategy, including

appropriate diversity

Teaching/Student Interface:

• Provide briefing sessions to graduating year students around the requirements of materials such as head

shots for marketing purposes

• Communicate with students around deadlines for supplied marketing materials, and indicate when better

attention needs to be paid to specific requirements

• Supply informal (not assessed) feedback when materials do not meet prescribed briefs requirements


External Duties:

• Develop and maintain relationships with the profession and industry such as venues, agents and casting

directors

• Attend network meetings such as FDS marketing group to represent DSL


• Deputise on occasion for the Director of DSL as a facilitator of Q and A/ industry guest discussion

sessions

General -All Staff are expected to:

• Actively support equality of opportunity and equity of treatment to colleagues and students in accordance

with the DSL Equal Opportunities policy.

• Undertake such other duties within the scope of the post as may be requested.


• Help maintain a safe working environment by following local codes of safe working practices and the DSL

Health and Safety Policy

• Operate through and abide by all other policies and processes established within DSL in line with UWL, Continue to develop their professional expertise and keep abreast of emerging good practice in the sector

and the industry.

In addition to the above areas of responsibility, the post-holder may be required to undertake any other reasonable duties
relating to the broad scope of the position, commensurate with the post, and in support of Drama Studio London.

Criteria Essential Desirable
Educated to degree level / or an Postgraduate qualification
Qualifications and/or equivalent level of skills, knowledge and
membership of experience
professional bodies
Excellent experience in a role Experience of working in a university or
Knowledge and undertaking marketing and/or education press office.
experience communications activity in a performing
arts or education environment

Excellent personal network of creative Knowledge of GDPR and how it applies to
industry specialists the capture and use of marketing data.

Experience of working and negotiating
with internal senior managers and
stakeholders

Experience of writing engaging and
informative content for marketing
platforms

Good understanding of and enthusiasm
for marketing and communications

Experience of using content and website
editing systems e.g. (WordPress)

Experience of creating, scheduling and
posting social media content that is
engaging for industry members, young
people and their parents/carers

Experience of adhering to a corporate
visual identity/brand
Excellent communication skills, both
Specific skills to the written and verbal, with evidence of Knowledge of and familiarity with using
job being able to work under pressure and WordPress - a web content management
meeting tight deadlines system

Sensitive understand of the complexities
of professional actor training

Able to develop and deliver proactive
media campaigns

Ability and awareness to work to online
brand guidelines, IT proficient including Word, Excel,
PowerPoint, Outlook

The ability and willingness to maintain
focus, take difficult decisions and to
deliver

Excellent understanding of creative
industry expectations, trends, and
networks

Good understanding of the needs and
expectations of parents, teachers, young
people, adult learners and hobbyists
interested in the performing arts

High level of customer service

Some evening and weekend working is
Other expected with notice for auditions and
performances, TOIL taken accordingly
Disclosure and This post does not require a DBS
Barring Scheme check

Essential Criteria are those, without which, a candidate would not be able to do the job. Applicants who have not clearly demonstrated in their
application that they possess the essential requirements will normally be rejected at the shortlisting stage.

Desirable Criteria are those that would be useful for the post holder to possess and will be considered when more than one applicant meets
the essential requirements.