Marketing and Communications Officer

A role centred on event-focused marketing - Take the lead in producing and distributing innovative and inspiring content for a diverse range of stakeholders. This position will oversee the collection, creation, and dissemination of news stories, on-campus activities, and educational materials to engage all parties involved. Manage our brand image and influence how the College is perceived through both external and internal marketing efforts. Engage and expand our 15,000 social media followers with content that highlights our career-focused and innovative approach to education. Your ultimate goal will be to create and deliver compelling campaigns to achieve student recruitment objectives.,

• Nurture and expand our alumni network, building relationships that strengthen our community and showcase the impact of USP College - driving our career-focused approach.
• Build, forge and maintain meaningful connections with our wider community. Through social media engagements and conversations as well as relationship building to collaboratively share USP College's story.
• Unleash your creativity as you curate and share exciting stories across a multitude of platforms, from newsletters to social media, website to staff intranet. Your storytelling and information gathering will captivate audiences and leave a lasting impression of USP College.
• Be the driving force and lead our internal communications initiatives, ensuring that colleagues are informed, inspired, and engaged as ambassadors of our college's strategy. Utilise a variety of channels to disseminate information effectively including monthly newsletters, updating our college app and exploring new methods for engagement and delivery.
• Champion the values and strategic direction of the college and empower others to become brand ambassadors.
• Assist in the preparation, design, and delivery of eye-catching publicity materials for various purposes, including events, student recruitment, and public relations. Your creative flair and eye for details will play a pivotal role in promoting our college's offerings and achievements to a range of stakeholders.
• Coordinate digital campaigns in alignment with our marketing calendar, strategically hitting key milestones in the recruitment and learner journey. Your ability to plan and execute campaigns will be crucial in achieving our objectives.
• Ensure consistency and adherence in our college brand across all internal and external communications and publications. You'll be the guardian of our visual identity, ensuring that every piece of content reflects our brand values including continuous monitoring and challenging of colleagues.
• Provide support to the Marketing Team in various operational activities, collaborating with internal and external stakeholders to promote our college effectively and achieve our targets.
• Provide evaluative reports of promotional activities and digital campaigns., Our strategy is to create a Career Focused, Digital Learning environment, ensuring that the learner experience and our relationship within our community, local and regional employers, are at the heart of everything we do. We are proud to be selected as finalists for the AoC Beacon awards for effective use of digital Technology in FE. Providing a high achieving, focused learning environment allowing our students to achieve the grades they need for higher educations, or the skills and aptitude required to secure a suitable role in their chosen career. Our college is set in the leafy suburbs of Essex, with easy access to surrounding areas and amenities, we are based in a well-connected location both by road and rail.
What we offer:
• A dedicated and friendly team of professionals who are keen to develop and learn
• Excellent pension provision
• Annual Staff Awards
• CPD days - opportunities to grow and development through mentorship and coaching
• Free onsite parking
• Staff appreciation days
• Eye care vouchers
• Onsite Starbucks & Restaurant
• Well-being days & activities
• Electric Vehicle Scheme
• Discounted gym membership
• Hybrid Working available
• Fully immersive teaching rooms allow simultaneous online teaching at multiple locations
• Free Employee Assistance Programme available 24/7, 365 days offering legal & financial advice, as well as general support & guidance
  
  A high standard of communication and interpersonal skills
• Knowledge of Microsoft office and ability to adapt to new software
• Ability to prioritise their workload
• Have a team orientated ethos