Marketing Communications Specialist - Crop Science14 month Fixed Term Contract

Please be aware that the position you are applying for is a fixed term contract for 14 months Major Tasks

• Taking a strategic approach to executing marketing communications with a well-thought-out plan, that convey' s brand message and engages the target audience to maximise the sales of Bayer products
• Manage the creationand implementation of communications activities to support campaigns, working across all communications channels
• Ensure efficient spend on multi-channel communications and external resources, services, tools and media - optimise ROI on spend and accurately administer budget, purchase orders and invoicing where necessary
• Managing marketing technology platforms such as: digital analytics, email marketing automation (Marketo), workflow management, website
• Work within the newly developed campaign framework, connecting with key stakeholders
• Create effective campaign briefs, clearly defining the purpose of the campaign, SMART objectives, and clearly defining the messaging and USP's
• Ensure that communications are executed towards an audience strategy, that involves a deep understanding of the target audience, crafting and tailoring approaches to reach the target audience most effectively
• Establish and report on measurable metrics that provide insights into audience engagement, business impact and ROI
• Working with customer facing squads and innovation enablement squads to create communications messages that deliver UPS's and campaign impact
• Investigate, plan and drive innovative content, aligning with overall brand and marketing strategies
• Review, edit and approve content pieces looking at tone of voice, technical accuracy and legal compliance
• Monitor and analyse the success of campaigns, content and communications initiatives and recommend improvements
• Working closely with the customer facing squads to understand specific customer needs and customer journey mapping, working in a customer centric tailored approach
• Improving customer experience, through direct connection with the customer experience team or undertaking customer experience activities if required
• Engage with external agency partners, ensuing effective communication to deliver success campaigns
• Stay responsive to changes in market trends and audience needs
• Support internal communications to support delivery of our Ambition strategy and business objectives
• Undertake regular retrospectives, utilising feedback and data driven insights to continuously improve
• Ensure all communications on all channels comply with legal and compliance requirements
• Actively supporting the execution of customer experience within the customer facing squads.
  
  Previous experience in a communications role.
• University Degree Level Qualification, preferably in Marketing & Communications
• Ability to work in a cross disciplinary communications skills set, to deliver a combination of communications activities in a one team approach
• Agricultural knowledge preferred, but not essential, training can be provided
• Experience in budget optimization to ensure cost-effective communication strategies that deliver ROI
• Ability to work in an agile, fast paced environment managing multiple projects simultaneously
• Ability to communicate effectively with multiple stakeholders
  
  At Bayer we're visionaries, driven to solve the world's toughest challenges and striving for a world where ,Health for all, Hunger for none' is no longer a dream, but a real possibility. We're doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining 'impossible'. There are so many reasons to join us. If you're hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there's only one choice.
  
  Be You at Bayer where you have the opportunity to be part of a culture influencing Health for all and Hunger for none.
To achieve our vision we see reward for all our employees as incredibly important, so here are some of the benefits you will receive as a Bayer employee. What we offer
• Competitive compensation package consisting of an attractive base salary and annual bonus. Individual bonus can also be granted for top performance awards.
• 28 days annual leave plus bank holidays
• Private Healthcare, generous pension scheme and Life Insurance
• Wellness programs and support
• Employee discount scheme
• International career possibilities
• Flexible and Hybrid working
• Help with home office equipment
• Volunteering days
• Support for professional growth in a wide range of learning and development opportunities
• We welcome and embrace diversity providing an inclusive working environment