Marketing Coordinator (Part Time, Fixed Term)

Do you love a good story? Are you looking for a part time opportunity with loads of variety and the opportunity to make a difference? We have an exciting vacancy to join our friendly Services & Engagement Directorate within the Cambridge University Libraries, as Marketing Coordinator, at a time when we're making positive changes to the way we're working, which you would be a critical part of. This role will focus on developing and growing a strong supporter base from within the three key communities we serve ('students', 'scholars' and 'society'), by leading on specific for exhibition and event attendance, membership sign up and income generation campaigns to raise awareness and increase engagement.

Key Responsibilities include: - Review our current marketing activity in specific areas and implement improvements and targeted campaigns using online/digital and traditional marketing channels to identified audience segments. - Produce activity calendars and project plans for a variety of work e.g. events programmes, new membership products, brochure production.
- Collaborate with internal Programming, Communication, Events and Membership colleagues and external agencies/suppliers on the timely production of online and print content. - Create content for a wide range of marketing collateral tailored to specific target audiences such as web pages, e-newsletters, posters, fliers, print and digital adverts, partner promotions, bus and radio campaigns. - Analyse the effectiveness of marketing activity using CRM data, web analytics, booking/sales information and qualitative feedback (e.g. focus groups).

Benefits: - An excellent opportunity to make a difference by raising awareness of the benefits that the University Library can provide to wider society, and increase access. - Flexible working opportunities. - Generous pension benefits and annual leave provisions. - Fantastic discounts at local businesses and thousands of retailers. - Health care plans, family friendly policies and so much more!

Further information on the role, benefits and much more can be found in the Further Information Document. The hours of work for the position are approximately 21.9 hours per week (0.6FTE). Working days and pattern are to be agreed to suit both the candidate and the organisation. We are open to flexible and hybrid working patterns but there is an expectation that the post holder will be based primarily on-site at the University Library.