Marketing Executive

We're looking for an experienced, confident and creative B2B service marketing professional, to join our campaign and product marketing team, to promote and grow our market leading Inspection and adjacency services business direct to customers. See here for more information on our Inspection services - www.allianz.co.uk/engineering-services. This is an exciting role where you can take ownership of a range of marketing actions to increase brand awareness amongst target B2B audiences, grow the B2B pipeline for direct business and increase strategic client and partners' engagement, satisfaction and ultimately retention. This is an additional distribution channel to complement our already well established broker offering. You'll be based at our head office in Guildford but we're open to a range of flexible working requests. What you'll be responsible for Creating and executing marketing initiatives that support lead generation:

• Identify target markets and segments for marketing initiatives/communications.
• Provide product/distribution expertise and marketing direction for communications, materials, messages, and promotions.
• Develop and execute marketing promotions/campaigns to drive awareness and enquiries.
• Develop marketing collateral and content to support campaign and distribution objectives.
• Ensure the accuracy of marketing materials across all mediums.
• Ensure accurate measurement and reporting of marketing initiative results; analyse campaign data to provide performance insight and recommendations, including KPI metrics, dashboards, and reporting to track campaign activity, effectiveness, and ROI.
• Co-ordinate the compilation of tender submissions for B2C, B2B, and intermediary/facilities management negotiations, including developing and emerging sectors.
Managing relationships:
• Build effective stakeholder relationships, ensuring all parties are kept informed throughout campaigns and post activation.
• Drive communications with all functional areas to proactively promote marketing initiatives.
• Collaborate with product development, distribution and training in the launch of new products and services.
• Appropriately influence decisions to reflect the desired direction for marketing initiatives.
Developing insights:
• Develop a deep knowledge of the engineering inspection industry.
• Help shape research efforts and package insights into actionable content.
• Be a subject matter expert across marketing for all engineering inspection related topics.
Business awareness:
• Develop and maintain a good understanding of the full range of services and solutions that Allianz Engineering offers to clients as well as the different markets/buyer segments that exist.
• Awareness of the competitive environment and an understanding of how marketing strategy and plans are positioned within this to help differentiate our service offering.
• Identify linkages and opportunities to develop cross LOB and segment marketing programmes that will support revenue and business synergies.
  
  Relevant B2B marketing experience is essential, ideally gained within professional or financial services
• Educated to degree level or have equivalent experience.
• Proven experience in marketing communications across a broad spectrum of offline and online media (e.g. print, direct mail, email marketing, web and social)
• Proven track record in delivering digital marketing campaigns, using email marketing systems, social media and other digital channels
• Experience using digital analytics to validate campaign direction and prove growth opportunities
• Strong project management, multitasking, and decision-making skills.
• Excellent organisational skills and ability to prioritise work effectively
• Strong communication skills (both written and verbal)
• Ability to use own initiative and work unsupervised, whilst recognising when to escalate issues or ask for help when required
• Strong team player with good people skills and a proven track record of providing support to other team members and building collaborative relationships
• Credibility to work with, and to influence, colleagues at all levels within the company
• CRM system experience (Salesforce) and email marketing platform (Marketo) a distinct advantage
  
  Allianz is a global insurance company serving across 70 different countries, but from the very first day you join our team you'll know that your contributions are valued. We offer world class learning and career development opportunities, while we celebrate an inclusive culture.
  
  Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that's perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That's on top of enjoying all the benefits you'd expect from the world's number one insurance brand, including:
• Annual bonus scheme
• 25 days holiday plus bank holidays
• Contributory pension scheme
• Life cover
• Group Income Protection
• Flexible buy/sell holiday options
• Flexible working arrangements
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
Our ways of working Do you need some flexibility with the hours you work? Let us know as part of your application and if it's right for our customers, our business and for you, then we'll do everything we can to make it happen. Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us. Our Purpose and Values We secure your future Be Brave | With Heart | Everyone Counts | Inspiring Trust Our purpose and values are more than just words on a website - they are the why and how of Allianz. They influence everything we do and guide us how to do it. Created by our people, for our people, they shape our culture, bring us together, and inspire us to be the best. Building an inclusive culture for us all to succeed. Diversity & Inclusion At Allianz, we value diversity and inclusion and back this up with our accreditations. Allianz is EDGE certified for gender inclusion, members of the Women in Finance Charter, members of the Stonewall Diversity Champion programme, signatories of Business in the Community's Race at Work Charter, and an Armed Forces Covenant gold standard employer.