Marketing Executive
Nelson and Colne College, Brierfield, Lancashire
Marketing Executive
Salary not available. View on company website.
Nelson and Colne College, Brierfield, Lancashire
- Full time
- Permanent
- Onsite working
Posted today, 16 Oct | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: e01eef857021411289b004ff831b23ef
Full Job Description
- Supporting the Marketing Manager in the development and delivery of impactful marketing activity and collateral.
- Planning, executing, tracking and measuring targeted and creative multichannel marketing campaigns.
- Managing the Group websites and online communication channels, ensuring all content is accurate and up to date.
- Working closely with the Events team to support on the delivery of engaging and effective student, staff and stakeholder events.
- Scheduling and publishing social media posts according to the campaign calendar, ensuring timely and consistent messaging.
- Producing marketing collateral, including leaflets, posters, podcasts and videos.
- Create and curate engaging written content for social media posts, blog articles, newsletters and other collateral to seek opportunities for audience growth.
- Analysing campaign activity to ensure effectiveness and to inform future activity.
- Ensuring campaigns deliver maximum impact across the entire customer journey.
- Ensuring creative thinking for all campaigns and projects.
Degree Level Qualification in a relevant field. - CIM or CIPR qualification.
- A proven track record of creating/influencing innovative and creative multichannel marketing campaigns.
- Proven track record of working with KPIs to analyse and measure effectiveness of activity, and using findings to inform future activity.
- A proven track record of project management capability, keeping yourself on track and accountable.
- Experience developing, measuring and reporting on KPIs.
- Experience of building effective relationships and working as part of a team.
Nelson and Colne College Group is made up of a family of colleges - Nelson & Colne College, Lancashire Adult Learning and Accrington & Rossendale College. Our College Group is now the only Further Education college in Lancashire to be graded as 'Outstanding' under the new Ofsted inspection framework. Together the Group forms a Sixth Form, Skills and Technology Centre, University Centre, Employer Training and Adult Learning Provider delivering exceptional teaching and learning to all ages and at all levels. Lancashire Adult Learning is an Adult Education College providing opportunities for individuals to learn, develop, work and prosper, at all stages of life. The College is focused on making Lancashire a place where everyone matters; a place where everyone can enjoy equal and quality life chances and be respected in their communities. The Exciting Role The College Group is looking for a Marketing Executive to join our expanding Marketing and Communications Team. This role will be predominantly based at Lancashire Adult Learning however flexibility is required in this role as the successful candidate will also be required to travel across any of the College campuses (Nelson and Colne College and Accrington and Rossendale College). - Generous annual leave entitlement increasing to a maximum of 28 days (with service), plus Bank Holidays and closure days - totalling 41 days per year.
- Access to a workplace pension scheme - with employer contributions of 5%.
- Enhanced occupational sick pay scheme and access to family friendly policies and benefits.
- A range of health and wellbeing benefits and support.
- Staff recognition scheme, including long service awards.
- Free on-site parking on all College sites.