Marketing Executive

Banana Tree marketing team, to provide online and offline marketing support to deliver local and national marketing campaigns. The Marketing Executive will be responsible for the brand social media / community management and will also collaborate with other members of the team in ensuring all other campaigns are delivered on time and to budget, including print and POS. Key deliverables would be : Delivery to plan :

• Lead
• Lead
on deploying via own digital channels organic social posts, content generation and management of local social media coordinators, user generated content and create industry leading visual content and agency management Supporting the marketing manager with tactical campaigns from concept to delivery. Work on a local level to help drive maximum asset value out of sites. Work with all internal stakeholders to ensure clear processes in place to aid delivery of all plans on time and to budget Work with the head of digital and marketing manager to ensure consistency through all channels and to track the performance of on and offline campaigns. To include setting up campaigns on our voucher manager, briefing epos and making sure all digital platforms have consistent and accurate information. Insight and Analysis
• Monitor our competitors and provide updates on activities
• Monitor, respond and engage with online social
media comments Review all localised activity to ensure adding value. Manage budgets and ROIs effectively Marketing Planning Ensure sites are clearly briefed on POS, online requirements and marketing guides every month Ensure all campaigns are delivered on time and to budget Work cohesively with all internal and external stakeholders To be agile and adaptable to deploy marketing and sales support at pace to react to different trading conditions.
• Manage a roster of best-in-class agency resources
• Be the go to' person for the managers around
  
  Clear focus and understanding of social media management
• Understanding the basics of brand positioning & the importance
of consistent focus on adding value Expertise in all facets of marketing, from a planning & execution point of view.
• Commercial acumen
• Experience in identifying and creating best ways to communicate,
internally AND externally Experience of generating & prioritising ideas, briefing agencies and assessing feasibility. Delivering launch plans. Be able to evaluate creative ideas and executions submitted by third parties.