Marketing Executive

Reporting to the Senior Marketing Manager, the Senior Marketing Executive role sits within the Pan communications team, working closely with other teams across the business.,

• Working closely with the marketing team to plan and implement audience-focused, creative and effective campaigns for a wide range of fiction and non-fiction titles in close collaboration with the publicity and digital teams
• Writing compelling, eye-catching copy for a variety of marketing purposes, including book proofs, social content, advertising and more
• Creating effective, attention-grabbing social assets for your titles
• Briefing external designers and producers to create a range of exciting marketing materials
• Identifying and honing the most appropriate messaging and targeting for paid social (Facebook and Instagram) and Amazon advertising campaigns, and briefing the digital team accordingly
• Working on your own list of titles, whilst supporting the team in the implementation of our biggest and boldest campaigns
• Acting as audio champion within the department, representing the team at audio meetings and keeping on top of best practice.
  
  Are you a creative, commercially minded and highly organised marketer looking for your next move in publishing? Are you a positive team player, able to inspire your colleagues with creative ideas, while building and implementing your own standout, sales-driving campaigns?, A passion for commercial fiction and non-fiction and an understanding of the UK book market
• Demonstrable experience in assisting and implementing marketing campaigns
• Outstanding copywriting skills and an eye for design
• Flawless organisational skills, working to multiple deadlines
• A collaborative attitude and strong communication skills
• A creative mindset and ability to generate fresh, innovative ideas
• A passion and understanding for the audiobook market is also desirable.
  
  Pan is a market-leading division, encompassing all major genres across fiction and non-fiction, and comprising a diverse range of imprints including Pan, Macmillan, Tor, Mantle and Macmillan Business. We publish some of the industry's most successful global brands including Peter James, Ann Cleeves, Danielle Steel, David Baldacci, CJ Sansom, Kate Morton, Cassandra Clare and V. E. Schwab, as well as non-fiction stars such as Elton John, Louis Theroux and Lisa Marie Presley. We are proud to publish prize-winning, industry-recognised writers at the top of their game, such as Percival Everett and Charlotte Mendelson, alongside influencers with impressive social platforms like Alice Loxton and Katarina Johnson-Thompson. We even publish world leaders, with Angela Merkel's memoirs and forthcoming books from Jacinda Ardern and Nicola Sturgeon., We pride ourselves not just in winning awards and publishing the bestselling books in the market, but also on the wellbeing and satisfaction of everyone who works with us. This is a company where all voices are heard and new, creative ideas are welcomed.
We seek to recruit and develop talent from all backgrounds, creating a diverse and inclusive workplace. This has a profound impact on our perspective and ideas, encouraging us to learn from each other and to nurture the best talent leading us to publish books that appeal to the broadest possible readership. Our mission is to publish the very best authors and illustrators successfully and sustainably because we believe that books enrich people's lives and help build empathy and understanding. Our values To ensure that everyone who works at Pan Macmillan delivers on our mission and shares the same goals, we have developed a set of values that define our working culture and are the foundation of our publishing. These values were derived in consultation with the whole company and they are deliberately illustrated in a circle to underline a lack of hierarchy in importance.

What you'll get in return: In return we can offer you a range of great projects, a supportive and collaborative working environment as well as a competitive salary and benefits package. Salary starting from: £32,000,
• 28 days' annual leave increasing with years of service + bank holidays
• Generous pension scheme
• Discounted private medical insurance
• Group income protection scheme
• Enhanced family pay and leave
• Flexible working hours and summer hours (early finish on a Friday during summer months)
• 2 Volunteer Days per year
• 75% off all Pan Macmillan books and regular staff book sales (highly reduced rates)
• Season ticket loan/advance
• Cycle to work scheme
• Discounts on shopping, Tastecard+ and gym memberships; Christmas club savings
• Daily free breakfast and monthly company lunch
This is a full time, permanent and will be based in our offices in Farringdon, London, with some flexibility to work from home each week. All applicants must be able to demonstrate the right to live and work in the UK in order to be considered for this role.