Marketing Executive

College Group, Brierfield, Lancashire

Marketing Executive

Salary not available. View on company website.

College Group, Brierfield, Lancashire

  • Full time
  • Permanent
  • Onsite working

Posted 2 days ago, 18 Dec | Get your application in today.

Closing date: Closing date not specified

job Ref: 5d2bda4018c948ee988d3b4e46aa47bc

Full Job Description

  • Supporting the Marketing Manager in the development and delivery of impactful marketing activity and collateral.
  • Planning, executing, tracking and measuring targeted and creative multichannel marketing campaigns.
  • Managing the Group websites and online communication channels, ensuring all content is accurate and up to date.
  • Working closely with the Events team to support on the delivery of engaging and effective student, staff and stakeholder events.
  • Scheduling and publishing social media posts according to the campaign calendar, ensuring timely and consistent messaging.
  • Producing marketing collateral, including leaflets, posters, podcasts and videos.
  • Create and curate engaging written content for social media posts, blog articles, newsletters and other collateral to seek opportunities for audience growth.
  • Analysing campaign activity to ensure effectiveness and to inform future activity.
  • Ensuring campaigns deliver maximum impact across the entire customer journey.
  • Ensuring creative thinking for all campaigns and projects.

    Degree Level Qualification in a relevant field.
  • CIM or CIPR qualification.
  • A proven track record of creating/influencing innovative and creative multichannel marketing campaigns.
  • Proven track record of working with KPIs to analyse and measure effectiveness of activity and using findings to inform future activity.
  • A proven track record of project management capability, keeping yourself on track and accountable.
  • Experience developing, measuring and reporting on KPIs.
  • Experience of building effective relationships and working as part of a team., Disability Confident
  • About Disability Confident A Disability Confident employer will generally offer an interview to any applicant that declares they have a disability and meets the minimum criteria for the job as defined by the employer. It is important to note that in certain recruitment situations such as high-volume, seasonal and high-peak times, the employer may wish to limit the overall numbers of interviews offered to both disabled people and non-disabled people. For more details please go to Disability Confident.

    This role is advertised by NCC Professional Services. Part of Nelson and Colne College Group, NCC Professional Services provides expert business support services to the wider College Group. Lancashire Adult Learning is an Adult Education College providing opportunities for individuals to learn, develop, work and prosper, at all stages of life. The College is focused on making Lancashire a place where everyone matters; a place where everyone can enjoy equal and quality life chances and be respected in their communities. The Exciting Role The College Group is looking for a Marketing Executive to join our expanding Marketing and Communications Team. This role will be predominantly based at Lancashire Adult Learning however flexibility is required in this role as the successful candidate will also be required to travel across any of the College campuses (Nelson and Colne College and Accrington and Rossendale College).

    Salary: Up to £25,250 per annum, depending on experience (pay award pending),
  • Generous annual leave entitlement increasing to a maximum of 28 days (with service), plus Bank Holidays and closure days - totalling 41 days per year
  • Access to a workplace pension scheme - with employer contributions of 5%
  • Enhanced occupational sick pay scheme and access to family friendly policies and benefits
  • A range of health and wellbeing benefits and support
  • Staff recognition scheme, including long service awards
  • Free on-site parking on all College sites