Marketing Executive

Marketing execution is a core part of this role. Working from detailed tactical plans (created in cooperation with Senior Marketing Managers / Marketing Managers, or from own workings), the Marketing Executive will be expected to directly execute multi-channel marketing campaign deliverables, either directly, or via channel-specific outsourced suppliers (with support from senior colleague as required). They will also be expected to plan and deliver simple (smaller, typically single channel) end-to-end marketing campaigns. A Smarter Shows Marketing Executive will be ambitious for the portfolio of brands they're asked to work on (and each of the products and services delivered by each of those brands) hard-working, with a creative approach to problem solving.

Smarter Shows is a division of Informa Markets - Engineering, with a regional head office in Brighton, UK. The Smarter Shows portfolio includes a number of market leading advanced manufacturing expo events, located primarily in North America and Germany. Smarter Shows are seeking a motivated Marketing Executive to work within the marketing team (within Smarter Shows). The Marketing Executive's primary role is to help execute multi-channel marketing campaigns, using pre-existing multi-channel tactical plans, across an entire portfolio of brands - this includes all products and services delivered by each of these brand (face-to-face including expo, and digital). They'll be target driven, well organised, and comfortable managing a large number of tasks and projects at any one time. They will be technically proficient (word, excel, outlook etc), and familiar with the full suite of digital marketing channels leveraged on a typical Smarter Shows audience acquisition / audience engagement / lead-gen marketing campaign, including email, social, search and display. Attention to detail is a key part of this role, to ensure that tasks are completed accurately and within agreed timeliness.,

• 3+ years of campaign marketing experience (preferably B2B)
• Experience of working within a professional/office environment (preferably for a commercial organisation)
• Knowledge of email marketing platforms and techniques
• Events sector experience / business media sector experience
• Digital marketing knowledge and experience
  
  Informa Markets, a division within Informa, creates global platforms for industries. We organise over 500 large-scale branded and transaction-oriented events in 14 specialist markets. These are typically not-tobe-missed annual events where buyers and sellers build relationships, see and show products and do business.
We also provide year-round online platforms where companies showcase their businesses and products and buyers conduct research, generating valuable leads, and we provide data and digital content that supports the flow of knowledge and transactions in markets., We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here's some of what you can expect when you join us. But don't just take our word for it - see what our colleagues have to say at LifeAt.Informa.com Our benefits include:
• Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely
• Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer, with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it's time for the next step, we encourage and support internal job moves
• Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from, plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more
• Recognition for great work, with global awards and kudos programmes
• As an international company, the chance to collaborate with teams around the world