Marketing Executive (Conversion)

The Marketing Executive (Conversion) will be responsible for supporting marketing activity leveraging our brand, services and content, in order to drive lower funnel marketing outcomes, ensuring that ITV remains relevant, talked about and watched by millions every day. The person in this role will need to work closely with colleagues in our Media, Creative & delivery teams, forming an agile, matrix team (POD), to create impactful, relevant communications which resonate with viewers. A passion for creativity and effectiveness is key in this role, with a focus on ensuring marketing investment is cutting through in an increasingly competitive market. The role

• Support the Marketing Managers to develop lower funnel marketing campaigns that drive 'conversion' outcomes across acquisition, engagement and subscriptions starts.
• Work with colleagues in Media, Creative & Delivery, forming an agile, matrix team (POD) to develop conversion activity from inception through to final analysis.
• Lead the creative execution for Conversion Campaigns, working with the Marketing Managers and Creative teams to ensure our assets are impactful, maximise performance and use relevant insights to deliver on our Conversion outcomes.
• Work with the Marketing Managers and Creative team to ensure the latest performance insights and learnings are captured and embedded in future creative work.
• Support the Marketing Managers to report on and analyse Conversion marketing activity on a weekly and monthly basis.
• Work closely with the Brand team to ensure all marketing activity delivers against our brand positioning and tone of voice.
  
  Evidence of ability to analyse trends and data to understand viewer behaviour and create marketing activity which reacts to these insights.
• Highly numerate with an outcome-focused mindset on how marketing can drive business performance.
• Evidence of ability to help develop creatively impactful cross-media campaigns which excite audiences and drive viewing.
• A true multitasker who has the ability to work to tight deadlines, prioritise projects across different PODs with high levels of attention to detail.
Other things we're looking for (key criteria)
• Understanding of all types of media, with particular interest in digital and data marketing techniques.
• Strong communication skills with the ability to clearly articulate insights and concepts and excite others about your ideas and plans.
• Knowledge of the UK TV marketplace and ITV's position within it, including the latest changes in viewing trends.
• Collaboration skills focused on matrix ways of working, understanding how to work with peers to create best in class marketing activity.
  
  Shaping culture is in the DNA of ITV. So, it's not surprising that you'll find us in every home in the UK, our productions are famous all over the world and we're at the forefront of the digital streaming revolution.
When you join us, you enter a fun working environment. With opportunities to learn, to grow and make a real difference. Small enough that your impact's felt in the business, but big enough that your impact reaches millions of people. Come develop your skills, change TV and the course of your career. Don't just watch it. Be part of it. Join ITV.


• Flexible working with a range of options to suit everyone
• Generous holiday allowance, plus you can buy more
• Annual bonus opportunity
• Competitive pension contribution
• Save as you earn - with an opportunity to buy ITV shares
• Wellbeing and volunteering days plus a wide range of opportunities to help you live a balanced and healthy life