Marketing Executive - Running & Outdoors - London

The Marketing Executive will work with the Senior Marketing Manager and Marketing Manager overseeing our key strategic brand partners across the Run & Outdoor categories to create and execute both always-on launch plans and seasonal marketing campaigns to support the buy, drive brand awareness and product sell-through.

• Work in collaboration with the Senior Marketing Manager and Marketing Manager in all of the marketing strategies and activities focussing primarily on Running and Outdoor each season, driving brand and commercial growth
• Feed into the planning and delivery of the always-on launches and the 360 marketing campaigns from ideation to building integrated launch plans with corresponding budgets, KPI's and deadlines
• Be responsible for all sample management & returns for all required shoots, events & activations as dictated by the launches and campaign calender
• Build outstanding relationships and collaborate with the internal teams, including- PR, social, digital marketing, ecomm, email and retail to deliver campaigns across Sports Direct owned channels.
• Be the gatekeeper to the running & outdoor launch calendar and ensure alignment with all seasonal campaign moments ensuring they are communicated through the business and delivered by each department.
• Communicate, align and brief relevant stakeholders on seasonal kick-offs, launches and commercial priorities
• Work with internal teams and partner agencies to produce post campaign wrap-up presentations for the business + all brand partners that have invested in the campaign.
• Build collaborative relationships with the Performance Sport marketing counterpart in each of our key brands as well as their wider team. Ensure they are fully bought into our seasonal calendar and marketing strategies/activities.
• Understanding brand partner budgets, opportunities and commercial needs and how we can take support and partner on.
• You will be comfortable juggling multiple projects acting both decisively and instinctively with support from managers.
• You will have a forensic commercial mindset, always considering the commercial impact of any decision
  
  Excellent relationship building and interpersonal skills
• Excellent written and verbal communication
• Sound knowledge of marketing channels and project management skills
• Passion for Sport - specifically within Running & Outdoor is preferred but not required
• Proficient in the following programmes: Excel, Microsoft Office programmes, Keynote, Powerpoint, Monday.com
• Enjoys working in a highly collaborative 'best idea wins' environment
  
  At Frasers Group we're rethinking retail. Through digital innovation and unique store experiences, we're serving our consumers with the world's best sports, premium and luxury brands globally. As a leader in the industry, we're elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
Why join us? Our mission - we are building the worlds most admired and compelling brand ecosystem Our purpose - we are elevating the lives of the many with access to the world's best brands and experiences At Frasers Group, we fear less and do more. Our people are forward thinkers who are driven to operate outside of their comfort zone to change the future of retail, embracing challenges along the way. The potential to elevate your career is massive, the experience unrivalled. To be able to make the most of it you need to live and breathe our principles:
• Think without limits - Think fast, think fearlessly, and take the team with you
• Own it and back yourself - Own the basics, own your role and own the results
• Be relevant - Relevant to our people, our partners and the planet, Frasers Champion- Our employees are at the heart of our business and we ensure individuals are recognised every single month for their hard work. Frasers Champion is a peer nominated scheme where 8 winners will receive double their pay for a month where they have thought without limits, owned it or been relevant.
Fearless 1000 - By October 2025, we want our share price to hit 10. If that happens for 30 or more consecutive trading days, all colleagues across the business will receive a bonus! The top 1000 performers in the company will receive unprecedented bonuses, worth from 50,000 to 1million! Senior leaders across the business nominate these performers twice a year for embodying our core values and delivering exceptional performance
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• subject to terms and conditions
Frasers Festival - An event like no other! Frasers Festival is our celebration for Head Office and Retail Staff across the UK and Europe - hosting a MEGA brand village, guest speakers from the world's biggest brands, evening entertainment, the ultimate Frasers Fearless Fitness Challenge and much more. CEO Sessions - Once a quarter we offer 20 employees the opportunity to attend our "CEO Sessions" ran by our CEO and leadership team. Employees have the chance to connect, network and submit questions around specific topics such as our Sports or Luxury business. Retail Reconnect - In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work. Employee Welfare Frasers Fit - Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free. Retail Trust - We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.