Marketing Experiential and Sponsorship Manager

Define the strategic role that experiential, events and sponsorship can play within our marketing mix. Develop brand-specific sponsorship and experiential plans throughout the ICP process and activate these to a high standard through integrated brand campaigns to maximise the ROI of Danone's investments in this area. Key Activities:

• Establish the strategic role of sponsorship, experiential, events and sampling within the marketing mix.
• Consult and engage with the Global team to ensure strategic alignment and that we're applying best practice, learning from other markets and avoiding duplication.
• Develop a measurement framework to isolate the effect of experiential and sponsorship on Danone's business, including detailed performance KPIs.
• Work with brand teams to build strategic plans for sponsorship and experiential throughout our annual ICP process, scaling plans up or down where relevant.
• Support the planning and execution of sponsorship and experiential activities in-year, defining what "great" looks like and ensuring campaigns are delivered on time and in full.
• Build strong relationships with external partners responsible for our key events, including Wimbledon, British Summer Time, and Ascot.
• Manage our sponsorship and experiential agencies to ensure service levels are met, budgets are managed and campaigns delivered.
• Own the delivery of events and sampling from an "on the ground" point of view, including staffing and performance.
• Work with our sponsorship and PR agencies to identify and manage potential talent or brand ambassadors as well as influencers.
• Lead contract negotiations with rights holders, talent agents and secure the best deal for Danone, including media value, rights and benefits.
• Develop an integrated approach for sampling events.
• Healthcare deliverables: Congress, planning, synergies, contract negotiation
  
  We would like you to demonstrate your following key skills:
• Strategic thinking: business acumen.
• Communicating with senior stakeholders.
• Dealing with ambiguity in a proactive and decisive way
• Leads with positivity, optimism and motivates the team to achieve results.
• Skilled at developing marketing campaigns which deliver brand goals through through highly effective sponsorships, experiential and events.
• Contract negotiation skills, commercial acumen, unlocks media touchpoints.
• Great understanding of how experiential and sponsorship drives digital engagement and interacts with offline media, including retail.
• Delivers powerful creative ideas
  
  Dedicated to bringing health through food to as many people as possible, we are a leading global food & beverage company built on four businesses: Essential Dairy and Plant-Based Products, Waters, Early Life Nutrition and Medical Nutrition.
  
  Salary Bracket: £70,000 - £80,000pa
About Danone At Danone UK & Ireland, we are committed to delivering better health through better nutrition for millions of consumers and patients in our communities. Diversity, Equity, and Inclusion (DEI) is deeply embedded in Danone's DNA, representing our core values and beliefs. We embrace diversity as a driving force for positive change, nurturing an inclusive workplace where every individual is valued.