Marketing Insight Manager

The primary purpose of the role will be to provide insight into customer behaviour - from marketing to conversion - and wider trends which will shape our marketing efforts and business development. Analysing data from multiple sources (transactional systems, CRM, Google Analytics), and developing our understanding of patterns and trends in customer behaviour. The successful candidate will be innately inquisitive and looking to develop a career in analytics and insight, preferably within the entertainment industry. WHAT YOU WILL BE DOING

• Lead on insight into customer behaviour and identify trends to guide marketing strategy across Ticketmaster UK and Ireland.
• Undertake analysis to support marketing activities and channel performance
• Explore available inventory within the VIP and Clubs space (DOMO)
• Support in research for business development tenders and pitches
• Create and implement self-serve reporting dashboards from concept to delivery for clients (Live Nation, AMG, Cuffe & Taylor etc) as well as ad hoc reports using tools such as GA4
• Communicate findings of analysis throughout the business/to non-data specialists
• Responsible for delivering and presenting reports, trends analysis and forward-thinking strategy to SVPs at quarterly business reviews
• Investigate tracking inconsistencies - identify gaps within current marketing approaches
• Collaborate with global stakeholders to improve efficiencies of internal platforms in the UK
• Provide competitor analysis for UK and IE key stakeholders.
• Undertake any other relevant duties which fall under the general scope of the marketing role as directed by the CRM Manager and VP Marketing.
  
  Numerate and logical; adept at performing basic statistical analysis
• Demonstrable ability in interpreting and analysing data
• Ability to present data in a clear and compelling way, in written reports and through data visualisation
• Good knowledge of GA4, Microsoft PowerPoint and Microsoft Excel (pivot tables, VLOOKUP's, complex formula, SQL advantageous)
YOU (BEHAVIOURAL SKILLS)
• Communication (written and verbal) and interpersonal skills
• Proactive and highly organised, with the ability to effectively multi task.
• Customer-centric & data- driven.
• Proven problem-solving capability to develop opportunities
• Attention to detail.
• A passion for live entertainment.
  
  We are proud to be a part of Live Nation Entertainment, the world's largest live entertainment company.
Our vision at Ticketmaster is to connect people around the world to the live events they love. As the world's largest ticket marketplace and the leading global provider of enterprise tools and services for the live entertainment business, we are uniquely positioned to successfully deliver on that vision. We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you're passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you. Our work is guided by our values: Reliability - We understand that fans and clients rely on us to power their live event experiences, and we rely on each other to make it happen. Teamwork - We believe individual achievement pales in comparison to the level of success that can be achieved by a team Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive