Marketing Insights and Operations Manager

Lead and create the vision for a team of 6 to develop proactive insights about the market and customers we serve to aid decisions which will drive profitability of the business working closely with strategy managers within IPSD. In addition, you will lead the operational compliance and consistency across the marketing function including key systems to support the wider sales and marketing functions.,

• Lead a team to create a proactive set of Insights data which looks at market, customer and competitor data to create intelligence to feed key business decisions
• Will drive a strategy of analytics to create efficiencies in identifying trends and enable parts of the Insight to be self-serve to the organization.
• Understanding of global business performance and collaborating with other functional leads to ensure insights are provided to drive direction on future product and services development, pricing strategies and growth targets
• Lead the intelligence input to feed future industry technology trends during a time of transition and uncertainty.
• Overseeing research of multiple requests from business development leaders across the globe.
• Manage the overall operational compliance and consistency across the marketing function including system development and process optimization. This includes our Customer Relationship Management (CRM tool - Salesforce) to ensure it supports ongoing customer management, marketing effectiveness and intelligence gathering
What Skills You Have: Customer focus
• Facilitates creation of the 'right' products and services to resolve customer business issues.
• Fosters strong customer relationships via delivery on commitments, open communication, and on-going feedback/improvement.
• Advises others on creating customer focused environments in various scenarios.
• Anticipates customer needs, focusing efforts to proactively meet needs and exceed customer expectations.
• Measures and observes customer satisfaction levels to ascertain and implement service improvement alternatives.
• Communicates and models the criticality of customer focus as an organizational strategy.
Global Perspective
• Follows policies and procedures governing business activities with another country.
• Obtains information regarding operational issues of other countries when making business decisions.
• Assesses key legal, regulatory, and financial issues specific to a particular country.
• Recognizes behaviors that promote or stunt effective relationships in that country; acts accordingly.
Effective Communications
• Adapts documents and presentations for the intended audience.
• Demonstrates both empathy and assertiveness when communicating a need or defending a position.
• Communicates well downward, upward, and outward.
Influencing
• Discusses organizational culture around providing input on decisions.
• Uses active listening skills and probing techniques to surface opportunities to influence.
• Identifies who the decision makers are and how they receive information.
Strategic
• Monitors marketplace trends, opportunities, and vulnerabilities; reports findings.
• Makes sound recommendations when faced with complex and contradictory alternatives.
• Raises awareness of potential strategic alliances and partnerships.
• Explains elements of the strategy to others and encourages questions.
Vendor/Supplier Management
• Manages actual and perceived conflict of interest issues.
• Monitors and communicates vendor effectiveness, reliability and performance.
• Advises others on the issues and considerations for working with new vendors, suppliers or partners.
What You Will Get Unique opportunity to really shape a team to drive intelligence into the organisation to feed strategic direction as well as management of the core systems to feed the customer facing teams to drive effective sales and marketing efforts.

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it., Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.


• 25 days annual leave,
• Up to 31% Bonus
• Car Allowance - £650 PCM
• Contributory pension scheme - Caterpillar will double the employee's contribution Up to 10%
• Contributory share scheme - Caterpillar will match 50% of the employee's contribution.
• Optional flexible benefits including access to health and dental care plans, EV car lease, holiday purchase.
Flexible working arrangements will be considered for this role, in-line with the needs of the business. About IPSD Caterpillar's Industrial Power Systems Division (IPSD) designs, tests and manufactures 0.5 to 18L Cat® and Perkins engines that power over 5000 applications including Marine, Petroleum, Industrial Applications, Electric Generators, and Locomotives. Caterpillar's company strategy includes sustainability as one of four focus areas and IPSD is engaged and actively preparing green energy solutions for the future.