Marketing Intern - Polo

The successful applicant will contribute to the team in terms of direct marketing, event planning, tourism initiatives, advertising, seasonal planning, presentation building, as well as result tracking and analysis., Reporting to the Retail Marketing Manager for Europe, you will:

• Participate in the elaboration of the POLO brand Retail marketing strategy for Europe.


• Coordinate in-store events at local level to drive brand awareness, elevation, and traffic to stores.


• Drive 360 marketing communication plan for all events and initiatives.


• Manage the implementation of tourism strategies and activate culturally relevant marketing campaigns at key moments of the year.


• Clearly communicate the validated strategy to internal stakeholders in order to create buy-in for the marketing plans and bring them alive.


• Help identify innovative big ideas that can deliver strong brand awareness & engagement


• Research and keep track of market trends and competitor activities, identifying key opportunities for 'buzz generating' activations., PLEASE NOTE: When attaching your CV or work examples it is very important that you name your files to include your name and not just "cv.doc" or "curriculum vitae.docx" or "my_illustration.jpg". Instead use a format like this "joe_bloggs_cv.docx"


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Content Relationship
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I have carefully read the advert specification including details of where the position is based and provided details of any requirements stipulated in the advert within my application.

Over and above all the skills and experience required to be successful as a marketer within Ralph Lauren, we seek an individual with a genuine passion and "feel" for the brand, strong interest in fashion and digital innovation, with strong project management skills.,
• Strong communication skills,


• A business mindset and a creative and entrepreneurial spirit


• Able to drive and execute ambitious projects involving several internal & external stakeholders.


• Fluent written and spoken English


• Strong business sense and analytical capacity.


• Creative thinking skills and pro-activity in bringing new ideas and concepts to the table.


• Curiosity and understanding of the luxury industry and competitors' activities.


• Detail-oriented with the ability to work well under pressure in a fast-paced environment.


• Excellent communication skills, both verbal and written.


• Advanced Excel & Powerpoint skills.


• Additional language skills are beneficial
  
  Ralph Lauren Corporation (NYSE:RL) is a global leader in the design, marketing and distribution of premium lifestyle products in five categories: apparel, accessories, home, fragrances, and hospitality. For more than 50 years, Ralph Lauren's reputation and distinctive image have been consistently developed across an expanding number of products, brands and international markets. The Company's brand names, which include Ralph Lauren, Ralph Lauren Collection, Ralph Lauren Purple Label, Polo Ralph Lauren, Double RL, Lauren Ralph Lauren, Polo Ralph Lauren Children, Chaps, among others, constitute one of the world's most widely recognized families of consumer brands.


At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.