Marketing Lead - Marsh Commercial

Marsh McLennan (MM) marketing and communications, which covers both Marsh and Mercer, is looking for an experienced and enthusiastic marketing leader to join the UK team to help create and execute integrated always-on marketing across all delivery channels. Based in the UK, the role holder will work on a range of campaigns across MM, with a focus on Marsh Commercial Insurance practice. What can you expect.

• Reporting to the MM UK Chief Marketing Officer, this role will be responsible for developing fit for purpose marketing programmes, combining strategy and campaign execution, aligned to UK business objectives.
• Marsh Commercial provide insurance broking services to the SME sector. As such, this role will focus predominantly on digital campaigns, lead generation, click to buy and campaign content for the SME market as well as third party clients (Affinity)
• You will lead on the development of commercial marketing campaigns, with specific focus on enterprise & affinity as well as delivering relevant regional activation.
• You will have direct reports and work with them in the execution of campaigns.
• Working with the wider MM marketing and comms team to support collaborative go-to-market for Marsh and Mercer.
• The marketing team is aligned with the business and work in partnership with our client and sales teams in the development and activation of the marketing and communications strategy, generating and nurturing leads for commercial success.
Therefore, this role requires experience in managing multiple marketing programmes for differing lines of business in a coordinated approach.,
• Work with relevant business stakeholders to understand their areas and client focus, using this insight to create fit for purpose marketing campaigns to support the business, aligned to the overall marketing strategy.
• Tailor any relevant marketing campaigns, for regional deployment where relevant in support of business requirements.
• Build compelling marketing propositions and plans that help position the business in our key market segments, including Enterprise and Affinity, across the regions and deliver leads and sales, based on strong client led insights.
• Work closely with the digital centre of excellence to leverage all aspects of digital marketing to enable enhanced client / prospect engagement and to support activation and drive lead generation, enhancing UX and engagement levels across the website to boost campaign performance and deliver a friction-less client journey.
• Build and nurture the Marsh and Mercer brands where relevant through a clear focus on social activities, leveraging the social media and PR CoEs, and manage the delivery of digital lead generation activity including social (paid and organic).
• Drive performance excellence through collaboration across the MM marketing and communications team to share best practices, ensure integration, efficient delivery, and consistency of approach across all MM practice areas.
• Actively engage key internal stakeholders to create advocates, generate engagement and amplify campaign activity to drive commercial success.
• Support the sales and consultant teams on how to leverage marketing campaigns with clear sales enablement assets and ensuring lead nurture is captured in our CRM system (MPower).
• Monitor and communicate progress on budget goals at the client and campaign level, agreeing all spend with the CMO.
• Ensure best practice is applied and all relevant MM policies and applicable laws / regulations are adhered to so that all marketing is compliant.
• Build awareness and understanding of the wider marketplace to spot opportunities for timely and topical marketing and PR activity.
  
  Extensive experience across all marketing disciplines and delivery channels with a clear track record in digital marketing, analytics, and proving ROI.
• Experience in building B2B brands, and in delivering cut through integrated campaigns.
• Effective relationship building and stakeholder management skills.
• Excellent verbal and written communication skills.
• Influencing and negotiation skills at senior executive levels.
• Project management skills, with the ability to prioritise and manage multiple tasks.
• Team-oriented and highly motivated self-starter with proven track record for collaboration within and across teams.
• Flexible approach, thriving on change and innovation, balanced by attention to detail and structured thinking.
What makes you stand out :
• Multi-disciplinary marketing delivery
• Knowledge of digital marketing as an enabler to maximise commercial success.
• Client centric focus to translate internal proposition into client friendly value adding campaigns.
• Project management skills.
• Ideally, a marketing background within Insurance, with a focus on the SME sector.
• Supervisory / mentoring experience
  
  NYSE : MMC) is the world's leading professional services firm in the areas of risk, strategy and people. The Company's more than 85,000 colleagues advise clients in over 130 countries.
With annual revenue of $23 billion, Marsh McLennan helps clients navigate an increasingly dynamic and complex environment through four market-leading businesses. data-driven risk advisory services and insurance solutions to commercial and consumer clients. develops advanced risk, reinsurance and capital strategies that help clients grow profitably and pursue emerging opportunities. delivers advice and technology-driven solutions that help organizations redefine the world of work, reshape retirement and investment outcomes, and unlock health and well being for a changing workforce. serves as a critical strategic, economic and brand advisor to private sector and governmental clients. For more information, visit , or follow us on and . Marsh McLennan is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, civil partnership status, disability, ethnic origin, family duties, gender orientation or expression, gender reassignment, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex / gender, sexual orientation or expression, skin color, or any other characteristic protected by applicable law. We are an equal opportunities employer. We are committed to providing reasonable adjustments in accordance with applicable law to any candidate with a disability to allow them to fully participate in the recruitment process.

What you will be rewarded with?
• Competitive Benefits Package including : 27 days annual leave, up to 4 days flexible bank holidays, excellent pension contributions, private medical cover, life assurance, income protection, employee assistance program, plus a range of flexible benefits including the option to buy or sell up to 5 days holiday per year, cycle to work, dental insurance, health assessments plus many more.
• Generous Family Leave including : 6 months paid maternity leave, 4 months paid paternity leave, 6 months paid adoption leave plus shared parental leave options.