Marketing Manager

The purpose of our overall marketing team is to support the business in driving growth- delivering innovative marketing strategies across Catering, Retail and FM support services within the Healthcare sector., You will work closely with the wider Marketing team and report into the Head of Marketing for Healthcare, and also the senior living leadership team. Although you will be the main marketing lead for senior living, you may also support on projects across the wider healthcare sector. You will be communicating at all levels with various stakeholders, internal senior team, clients, on site teams and external marketing agencies. Mission - Drive growth and increase awareness of our senior living brand

• Deliver exciting, insight led solutions across catering, retail and FM services
• Deliver an insight-led promotional marketing calendar
• Driving B2B brand strategy
Main duties and responsibilities
• Implement an annual marketing strategy and promotional calendar based on commercial data, supported by creative development of consumer communications and POS
• Lead the development of operator communications and playbooks which make execution easy, and track implementation
• Creation of B2B sales tools such as brochures, trade ads and campaign white papers
• Management of website, and working with agency to manage and monitor performance of SEO strategy
• Work closely with the resident experience manager to support resident experience events calendar, providing collateral and brand support
• Be visible in our business contracts, supporting site teams on the ground with marketing implementation and brand standard execution
• Work with finance to develop business cases and measure impact, evaluating success and proactively sharing learnings
• To demonstrate a clear understanding of sector specific legislation, working closely with the dietetic and culinary leads to ensure all comms align to residents needs
• Working closely with external marketing agencies to co-ordinate marketing campaigns, artwork and print requirements
• Understand and utilise relevant industry insights
• Support PR and comms for the sector, providing content for website, trade press and social channels
Key Relationships & Interdependencies
• Marketing Team
• Culinary Lead
• Dietetic Lead
• Operations team
• Growth team
• Patient/Resident experience team
  
  Ideally a graduate with a marketing qualification and a minimum of 3 years' experience in a marketing role, experience in the care or retirement living sector is advantageous but not essential.
As a key person your success will come from being able to deliver clear and compelling marketing messages resulting in building brand awareness within the senior living market, and strengthening relationships with clients and residents. We see this as an exciting role with the opportunity to develop and deliver our marketing strategy on a national basis for the senior living market. Roles, reporting. Working on multiple projects at any one point you will need to be a self-starter with the ability to work autonomously and manage project timelines.,
• Excellent verbal and written communication skills
• Collaborative approach with an ability to drive and inspire wider organisational engagement to get programmes implemented with operational teams
• Highly commercial and numerate
• Evidence of participating in cross functional collaboration
• Experience working with external marketing agencies and briefing creative marketing projects
• Pragmatic and comfortable with ambiguity
• Digital Marketing experience is desirable - managing photography, videography, web content and an understanding of SEO
• 3+ years experience in Marketing role
• Full UK Driving Licence - travel will be required
Experience in the care market is desirable but not essential

Compass is the world's largest foodservice company. In the UK&I we operate in over 6000 locations, connecting with millions of people every day. Our partnerships span generations, nations, and regions. We look after people at work, at leisure, in education, defence and in a range of healthcare settings. This size and reach empower us to have a game-changing influence. We are exceptionally proud to be the market leader, working with our people, our clients, and our suppliers to create an environmental blueprint for others to follow., Join Our Team: We've Got Just the Job for You Find a rewarding career, working with great people At Compass Group UK & Ireland, we match incredible individuals to rewarding roles and cultivate environments where our people can let their personality and passion shine through. As the UK and Ireland's leading food services partner, we know that when our people feel valued, our clients and customers feel the difference. That's why, when you step into a career with us, you'll be part of a truly supportive network with all the ingredients to go further. We pull out all the stops to make every moment at Compass Group UK & Ireland meaningful, with training schemes and development opportunities on the table for our team members who want to go the extra mile. Could you be our next team member? Why Compass? Joining Compass Group UK & Ireland is about more than getting onboard with the no. 1 team. It's about giving yourself the very best shot at a fulfilling career. We're people powered. That's why we make it our mission to recruit talented people and then help them to thrive, rewarding excellence every step of the way. Find a career that makes you smile A job you truly want to get out of bed for needn't be just a dream. With an exciting range of Compass careers to explore, now is the time to step into a role that inspires you. A role that lets your strengths shine, teaches you invaluable new skills, and drives your career path forward. As the UK and Ireland's favourite food services partner, we've got a position for every taste. Whether you want to bring flavour to our portfolio of brilliant brands as one of our talented culinary professionals, or you're a natural born leader with the management skills to motivate a frontline team, you'll thrive in one of our varied Compass Group UK & Ireland jobs. Compass Group UK and Ireland Compass Group UK & Ireland is the UK's leading food and support services provider. Operating in some 6,000 + locations across the UK & Ireland, Compass provides expert catering, cleaning, and facilities management services to a range of clients and sectors across the country. Tens of thousands of talented people providing tasty, well-cooked food and support services to improve the health and wellbeing of workers, school children, hospital patients, military and visitors to the nation's major sports and cultural events.