Marketing Manager

OverviewThe Job You've Been Looking For!At McGraw Hill we recruit Marketers that want to deliver work that matters - helping build the future for millions of educators, learners, and professionals. Based on a 12-month fixed term contract, working remotely, and owning our marketing innovation across Europe, we are seeking a Marketing Manager. How can you make an impact?We are looking for someone who can bring their unwavering dedication by leading marketing initiatives for brand and market awareness of our Medical Education portfolio (namely Access and Boards and Beyond).The key to success in this role is the focus on developing and leading regional field-based marketing, including events and go-to-market programmes for our digital products, all in collaboration with the wider EMEA marketing team. What you will be doing.Implementing tactical marketing campaigns and event programs that will deliver new business through B2B lead generation and multi-channel GTM product launches.Prioritising and leading marketing planning aligned to territory sales growth - focusing on digital sales ambitions.Supporting the execution of customer marketing, advocacy, and lead account-based marketing that will boost digital product retention and cross-sell opportunities.Executing regional sales support tools by leveraging central marketing sales toolkits, adapting sales enablement materials for regional sales teams and third-party partners.Collaborating and sharing learnings with the global marketing team to maintain international alignment on activities and ensure brand consistency.Managing the regional marketing budget, whilst measuring and reporting on marketing activity to assess return on investment.You should apply if you have:Proven experience of executing successful omni channel marketing campaigns, coupled with managing marketing budgets.Previous experience working with agencies to deliver large scale campaigns, including tracking agency performance against targets.Worked in the technology, education, or publishing sectors.Knowledge of Marketo and/or Salesforce would be desirable but confidence working with marketing automation software and customer relationship systems is essential.An understanding of content management systems (CMS), preferably Magento, is advantageous.The confidence working across different geographies, and it would be helpful if you can speak a second European language.Why work for us?Could your creative thinking build the future? Marketers at McGraw Hill make a difference for learners, educators, and professionals across the world. Our team needs individuals with new ideas who connect with people in innovative ways. 47934

and leading marketing planning aligned to territory sales growth - focusing on digital sales ambitions.Supporting the execution of customer marketing, advocacy, and lead account-based marketing that will boost digital product retention and cross-sell opportunities.Executing regional sales support tools by leveraging central marketing sales toolkits, adapting sales enablement materials for regional sales teams and third-party partners.Collaborating and sharing learnings with the global marketing team to maintain international alignment on activities and ensure brand consistency.Managing the regional marketing budget, whilst measuring and reporting on marketing activity to assess return on investment.You should apply if you have:Proven experience of executing successful omni channel marketing campaigns, coupled with managing marketing budgets.Previous experience working with agencies to deliver large scale campaigns, including tracking agency performance against targets.Worked in the technology, aaaa
should or publishing sectors.Knowledge of Marketo and/or Salesforce would be desirable but confidence working with marketing automation software and customer relationship systems is essential.An understanding of content management systems (CMS), preferably Magento, is advantageous.The confidence working across different geographies, and it would be helpful if you can speak a second European language.Why work for us?Could your creative thinking build the future? Marketers at McGraw Hill make a difference for learners, educators, and professionals across the world. Our team needs individuals with new ideas who connect with people in innovative ways. 47934