Marketing Manager

The Marketing Manager role is responsible for leading strong consumer focused (and HCP focused where required) brand marketing activities with the key objective of delivering sales and profit in line with agreed business objectives. Every day, we rise to the challenge to make a difference and here's how the Marketing Manager role will make an impact:

• Support management of the financial performance of assigned brand(s), including input into the annual planning process and LE forecasting process
• Lead cross functional team for successful strategy development and implementation for existing OTC brands and NPI
• Develop objectives, strategy and execution plans for assigned brand(s)
• Delivery of cut-through consumer (& HCP) communications across all touch points in collaboration with key agency partners, on time and on budget
• Manage internal approval process of consumer/customer facing communications in collaboration with regulatory and medical team
• Lead the evaluation of marketing activities providing recommendations for optimisations / corrective action where necessary and make recommendations for future plans
• Lead analysis of brand(s) in market performance providing recommendations for optimisations / corrective action where necessary
• Manage brand(s) marketing budget and give recommendations for optimisation where appropriate
• Support and guide more junior members of the marketing team
  
  Bachelor degree or relevant degree
• Marketing qualification i.e. degree, CIM
• Significant experience in OTC Brand Management role, with a high level of working experience of PAGB compliance processes
• Track record of developing winning plans across the marketing mix and strong awareness of UK media landscape including digital and PR
• Good communication and influencing skills
• Good project management skills and ability to manage multiple priorities
• Strong competence in data analysis and insight development
• Demonstrable commercial acumen and grasp of the brand P&L and its drivers, Experience of NPI development, launch with an understanding of POM - P switch process
• Strong understanding of the UK retail trade and community pharmacy
  
  Viatris UK Healthcare
Hatfield, UK, Full time Viatris UK Healthcare At VIATRIS, we see healthcare not as it is but as it should be. We act courageously and are uniquely positioned to be a source of stability in a world of evolving healthcare needs. Viatris empowers people worldwide to live healthier at every stage of life. We do so via: Access - Providing high quality trusted medicines regardless of geography or circumstance; Leadership - Advancing sustainable operations and innovative solutions to improve patient health; and Partnership - Leveraging our collective expertise to connect people to products and services. Our global portfolio includes best-in-class, iconic brand-name products as well as global key brands; generics, including branded and complex generics; and other offerings across a wide range of therapeutic areas. We are committed to helping create healthier communities worldwide through education, outreach and better access to treatment. For those driven to live their lives with purpose, Viatris helps employees realise their full potential by creating a collaborative culture that fosters courage and resilience. Viatris is more than just a place to work. This is a place to make a difference in the world., At Viatris, diversity and inclusion are essential to our mission. The diversity we foster in all aspects of our business can be one of our greatest strengths in redefining healthcare not as it is, but as it should be. If you would like to know more about what diversity, equity and inclusion means to us, please visit https://www.viatris.com/en/Careers/Diversity-and-Inclusion Sustainability at Viatris Corporate social responsibility is fundamental to the Viatris mission. We work to advance responsible and sustainable operations and leverage our collective expertise to empower people to live healthier at every stage of life, recognizing that our actions affect the stakeholders and communities we serve. To learn more about our efforts, please visit https://www.viatris.com/en/about-us/corporate-responsibility

What we offer:
• Top Employer Accreditation, demonstrating that we provide excellent people policies and practices
• Competitive compensation package inclusive of annual discretionary bonus
• Focus on career progression with growth and development opportunities
• Hybrid work model
• Emphasis on Health and Wellness programmes
• 100% paid medical insurance and Employee Assistance Programme
• Life cover
• Excellent employer-matched pension scheme with Viatris contributing up to 11%
• 2 paid volunteer days per year, At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.