Marketing Manager

This newly created role will report to the Head of Marketing; the Marketing Manager is responsible for the offline and PR elements of the Alfa Travel and Leisureplex marketing ensuring their brand images are communicated in such a way as to maximise sales and ensure ongoing competitive advantage in the marketplace.

The Marketing Manager will work closely with the Head of Marketing on s business reports and finding new channels for customer acquisition. This role will have the responsibility to manage a small team of 2 and provide support to the Head of Marketing on the over-arching marketing strategy. Working in partnership with the Digital Marketing Manager will be essential to ensure the same message is seen by customers both online and offline., Main point of contact for all offline marketing activities
Planning and delivery of customer acquisition and retention via direct marketing offline channels to ensure best ROI
Development and promotion of the Groups brands via consistent marketing messages both internally and externally
Overseeing the brochure production process on an annual basis
Developing and implementing a marketing plan for the Travel Trade network
Managing and negotiating with suppliers on outsourced marketing elements
Developing and supporting with the internal brand and communications pieces
Planning and managing the PR strategy for the Group
Management of the offline team including development and training
Managing the key marketing KPI's

Experience of working in a similar role within a marketing function
Experience of creating brochures or similar offline marketing material in a B2C environment
Ability to use data to drive your marketing decisions
Creative approach bringing new ideas to the table to influence sales and brand presence
Organisations excellent to be able to meet key marketing deadlines, organising your own and your team's tasks
Managerial experience
Excellent negotiation skills with external suppliers
Accuracy and attention to detail is essential
Ideally marketing qualification or qualified by experience

Alfa Leisureplex Group has an exciting opportunity for a Marketing Manager to join our team based at our Central Office located in Euxton, Chorley.

The Alfa Leisureplex Group is one of the UK's most highly respected coach holiday and hotel companies with a consolidated turnover of over £70 million per year. We are the UK's only employee-owned Travel Group and our brands include Leisureplex Hotels and Alfa Travel. Our mission is to provide high quality memorable holidays for our guests.

Leisureplex Hotels own and operate 24 hotels in the UK's most popular seaside locations. We have a combined bed stock of over 2,000 rooms and achieve strong all year-round occupancies due to our sister brands Alfa Travel, plus our links to other coach operators and group organisers.

You would be joining the group during an exciting period as we continue to see significant growth in the number of customers choosing to holiday with us each year. As an employee-owned business with over 1000 employee owners, we see our people as our most valuable asset in growing our business and continuing to provide a high-quality service to our customers.

This role is office based, predominately working 5 days per week Monday- Friday; with flexible hours in place. The salary for this role will be based on skills and experience; with a salary range of £35,000-£40,000 per annum dependent on the candidate.

Benefits of being an employee owner

Bi-annual tax-free dividend due to our employee-owned status (over £1,200 last full year)
Funding for any relevant training courses to aid your development
Job Security - our employee-owned status provides better job security, as we can't be sold to another company
Support and continuous development opportunities
Competitive occupational sick pay scheme
Fantastic discounts on our holidays and hotel stays
Employee assistance programme - Health Assured
Length of service rewards
Build your pension - we have a pension scheme in place that the Company contributes towards
Free onsite parking
Team building events
Reward and engagement programs

The main responsibilities are