Marketing Manager

Are you a successful, experienced Marketing Manager? We have a position on a Fixed Term Contract to the end of June 2025 Do you possess an understanding of the Social Housing and Domestic Retrofit Sectors and varying funding streams. Do you have a flexible approach to supporting networking and client award opportunities As Marketing Manager for Next Energy you will create and own an insight driven marketing strategy for B2C Retrofit products and services, design and lead in the implementation the customer journey to educate, engage and convert new and existing commercial customers. To develop and execute marketing strategies for scale and growth of retrofit installed services through, brand awareness and lead generation. The Role:

• Create and deliver the strategic marketing plan for B2C retrofit propositions.
• Drive brand awareness and lead generation marketing activity based on data driven decision, targeting high energy use customer segments identified through sector/customer/demographic insights.
• Develop and lead the online content strategy for retrofit installed services.
• To work closely with the Leadership Team to deliver integrated strategic plans to achieve shared KPI's and 3-year plan.
• Be customer focused, creating and delivering engaging, results driven campaigns from acquisition through to nurture
• Understand the basics of referral mechanics, conversion optimization and SEO, and expertise in these channels is highly desirable.
• Highly data-driven and have strong data skills, with a deep desire to understand users and improve their experience at every opportunity.
• Research, translate and communicate industry and customer insights to internal stakeholders, and utilise to inform proposition development and campaigns
• Set and deliver goals/KPIs for all marketing activities with evaluations and ROI to be measured and reported monthly - continual ROI and performance improvement
• In line with the company's vision, analysis and proposals for business growth opportunities, which would contribute to incremental profit for the business
• Undertake any other activities as requested by the Senior Management Team
  
  Educated to degree level or equivalent in a marketing or business related subject
• 5 years marketing experience, preferably in a B2C or similar environment
• Fully experienced with significant evidence of having developed effective customer insight and translated this into successful customer propositions and initiatives
• Fully confident in preparing and delivering marketing and campaign activity plans
• Commercially astute and able to demonstrate ROI
• Evidence of having delivered effective multi-channel marketing activities, including website, SEO, PPC, EM, DM, PR, social media, business development/sales collateral, etc
• Solid project management skills
• Effective stakeholder and relationship manager with expert communications skills
• Highly numerate with budget management experience
• Curious in nature and keen to understand the 'why' behind the 'what' and 'how'
• Organised, accountable and driven - self-motivated and not need (or want) to be micro-managed
• Preferably holds a post graduate marketing qualification
• Experience of working in B2C environments
  
  Certas Energy is the leading independent distributor of fuels and lubricants in the UK.
With a national network of over 130 depots, over 900 tankers, more than 80 retail forecourts, fuel cards usable at over 2,000 sites, it is our 2,300 colleagues who keep our business moving each day. Our team is an essential part of the robust infrastructure that consistently and dependably delivers billions of litres of high-quality fuel and associated services to homes and businesses all over the UK each year. We're proud of our range of innovative fuel supply and management services and are committed to provide industry leading solutions in liquid fuels, as the worlds energy mix evolves towards a zero emissions future. From the option to offset carbon emissions with each fuel order, to providing cleaner burning fuels that lower harmful emission of PM and NOx, Certas Energy strive to make our energy expertise count for all of our customers. We have a strong culture of safety and compliance principles, driven by our dedicated Safety F1rst and Doing the Right Thing Initiatives. This, teamed with our many programmes of learning, development and talent nurture, means that we can support our colleagues to grow and thrive within a fast paced working environment. This is fundamental to good business performance, and integral to our long-term business success. The successful candidate will be offered the position on Certas Energy terms and conditions of employment. Certas Energy Ltd is an Equal Opportunities Employer Certas Energy