Marketing Manager

Take ownership of the local Marketing and placemaking plans, developing an annual campaign plan and agency briefs which focus on maximising ROI, driving footfall, and delivering a clear & compelling brand proposition - aligned with wider central strategy and destination business plans.

In line with central strategy, create and own bespoke placemaking and events plans aimed at driving tangible ROI in line with our 'fame fortune fans and footfall' goals, delivering a strong calendar of 'destination experiences' across the year which work in parallel with outputs from commercial and placemaking teams.

Find and explore opportunities to add value and offset delivery costs, identifying local and regional partners who can add value and/or part fund event activity, partner with commercialisation and/or leverage 3rd party partnerships to drive FF and ROI. Continually drive forward creative, delivery and customer experience standards, and secure income (in line with annual targets) to offset delivery costs.

Manage events budgets and income, operational alignment, tenant engagement, event comms and event agency partners to maximise footfall and ROI from all event investment. Work with other Marketing & Placemaking Managers to share best practice, event planning and resources across multiple centres where appropriate.

In partnership with the content agency, develop and optimise a bespoke content and influencer strategy at centre level, delivering maximum ROI from available budgets, focusing on the retention and acquisition of customers, highlighting key categories, and supporting tenants. Focused on driving positive engagement, sentiment, action, and conversation for the centre brand far beyond our own digital platforms.

Work with the media agency to agree media shape plans that deliver against KPIs and support centre objectives. Work with the central Digital Marketing team, and our agency partners to ensure that all campaigns work in parallel, on and offline, reflecting our digital channel strategy.

Manage all customer facing comms across the local estate, printed and digital, promotional and informational, including posters; hoardings; window / door graphics; wayfinding totems and mall maps; digital screens; centre branding etc.

Share agreed local marketing strategy / calendar / plans with the Occupier & Customer Manger, working with them, and their team of Destination Hosts to ensure occupiers are fully informed about all marketing activities and opportunities, including updates via occupier forums and regular on/offline comms updates. Provide regular briefings to the Occupier & Customer Manger so they can liaise with occupiers on behalf of marketing, sharing upcoming opportunities and securing occupier participation.

Working with the Occupier & Customer Manager, their team of Destination Hosts, and external digital agency partners, ensure incoming occupier requests for comms and marketing support (on our owned digital platforms), are managed in line with the agreed processes and time frames, through automated digital forms (following the portfolio protocol / process).

Own local marketing budget, accommodating centrally negotiated / shared costs, and flexing local allocations to maximise opportunities and ROI. Utilising agreed marketing budget trackers, conduct regular reforecasting of marketing budget to reflect changes to strategy and/or opportunities. Collaborate with Data & Finance Manager to manage Financial Variance Reporting at 6 months, 9 months, and year end, working with Data & Finance Manger to manage the PO and invoicing process in line with Hammerson / JLL budget management policies.

Amplify, when appropriate, any operational, business development, commercial, sustainability, community, and ESG strategies through suitable marketing channels.

Collaborate with local operational teams, and other centre and central teams, to ensure all operational, health, safety and security protocols are met. Support delivery of all required information, to the Operations Manage and their team, in a timely fashion, including necessary RAMS and operational plans to support marketing activities.

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