Marketing Manager, Digital Advertising , Display Advertising

The Amazon Digital Advertising team is seeking an experienced, innovative and results-oriented marketer to drive the growth of our ad programs on behalf of internal advertisers. Our team is growing new programs and increasing investment in digital advertising to drive that growth. We seek to push the boundaries in new uses of digital formats by developing and leveraging proprietary in-house technology.

Amazon Digital Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our portfolio ranges from sponsored, display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible pricing and buying models, including self-service, managed service, and programmatic to help optimize strategies. Amazon Digital Advertising team (ADA) focuses on leveraging Amazon's Advertising DSP to support the digital marketing initiatives of Amazon's own strategic businesses. Our stakeholders are the internal marketing teams across Amazon, and our mission is to develop better digital advertising programs for those businesses. We operate across marketing, program management, and new product development. This specific role will manage display and video ad programs on behalf of large 1P advertisers who prioritize marketing objectives ranging from driving brand perception to purchases.

The complexity and the scale of the activities performed by the team increases as we deploy new media buying and measurement strategies and our ambition is to create a team of experts who are passionate about the opportunities available within Amazon Advertising and who relentlessly innovate on behalf of internal partners.

The Marketing Manager is an Amazon Advertising expert designing, managing and scaling effective and innovative display programs via the Amazon DSP.
Key aspects of the role:

• Work closely with internal businesses to develop a deep understanding of their marketing goals and to identify the solutions within our DSP that best support these goals


• Identify the performance metrics relevant to each partner and manage ad programs towards expected performance


• Frequently audit operational processes to identify ways to reduce the operational cost of our programs


• Contribute to the development of Amazon Advertising solutions by identifying feature gaps and providing requirements and corresponding business cases to internal Ad Tech teams.


• Develop and evangelize new program initiatives leveraging the evolving technical landscape.


• Partner with technology teams to create and deliver against aggressive roadmaps.


• Define success criteria, design structured tests, and dive deep into data analysis to identify opportunities.


• Develop and manage campaigns across a variety of audiences, inventory sources, and ad formats.


About the team
The Amazon Digital Advertising is dedicated to driving measurable outcomes for brand advertisers, agencies, authors, and entrepreneurs. Our portfolio ranges from sponsored, display, video, and custom ads to insights and reporting. With tailored solutions for all businesses, we offer flexible pricing and buying models, including self-service, managed service, and programmatic to help optimize strategies.

Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building and optimizing multiple, simultaneous marketing campaigns
- Experience managing or working within cross-functional marketing and creative teams

PREFERRED QUALIFICATIONS

- Experience in multi-territory campaign management
- Experience in digital marketing and content production timelines and process

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