Marketing Manager - Healthcare

My client are a healthcare provider with businesses all over Europe. They are actively looking for a marketing manager to join their team on a full time basis. Please note this role will be mainly based in London and home (hybrid), however there will be times where a short trip to Ireland will need to happen. To be considered for this role you must also have a solid healthcare background. The Marketing Manager will play a key role in crafting and implementing omni-channel marketing strategies, promoting the medical services of the company to achieve the corporate goals (revenue, growth, referrer engagement, competitive advantage in the market) and ensuring execution according to plan, on time, and on budget. Key focus of the role is building and driving the implementation of my client marketing strategy, properly identifying target audience, stakeholder identification and engagement, ensuring market level intelligence is fed back to the executive teams and designing appropriate digital marketing campaigns with relevant content Responsibilities

• Designs, and implements the company's omni-channel marketing strategy to support customer acquisition, retention, increased web traffic and revenue goals, creating positive customer experience while promoting the company's services.
• Plan and executes digital marketing strategy across all interaction channels and media (owned channels - eg. Mail, contact center, centers of service, mobile, web, with strong focus on content development - digital media channels - e.g. paid search, display or FB). Constant review of campaign results and defines new actions or tests.
  
  Degree in business, marketing, advertising or other professional qualification
• Skills, knowledge, and experience in the design & execution of marketing & communications activities
• Proven experience in leveraging on consumer data to deliver personalised marketing campaigns through multiple channels with a vision of growing consumer loyalty and increasing their lifetime value to the business
• Demonstrable experience in leading and managing SEO/SEM, marketing database, email, social media, A/B testing and display advertising campaigns
• Knowledge of the marketing technology landscape including key players, industry dynamics, and disruptive trends
• Comprehensive understanding of the technical and organizational challenges and complexity of implementing marketing technology solutions
• Demonstrated successful experience in preparing & delivering compelling content and presentations
• Solid knowledge of website analytics tools (Google Analytics, Google Tag Manager/Google Search Console and Google Data Studio are essential) and ad serving tools (Google Adwords)
If you are looking for a new challenge and you are a marketing manager with experience in leading a team, please reach out to me for a confidential chat.

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