Marketing Manager - London

Mayo Clinic Healthcare in London has an exciting opportunity for a Marketing Manager! We are seeking a dynamic and experienced marketing professional to join the Mayo Clinic International marketing team, specifically supporting Mayo Clinic Healthcare in London. This role is ideal for a strategic thinker who is equally comfortable rolling up their sleeves and executing hands-on marketing initiatives. The position requires a balance of strategic vision and practical implementation to drive targeted demand generation across both B2C and B2B channels. The successful candidate will be responsible for providing high-level marketing consultation and guidance to achieve business objectives, while also developing, executing and measuring impactful marketing strategies.

The Marketing Manager will provide strategic marketing consultation and guidance to various internal clients. The Manager will be responsible for day-to-day operations to build, execute, measure, and monitor marketing strategies, tactics and plans to support Mayo Clinic's mission, strategic plan, and business objectives. Significant experience of delivering successful creative marketing strategies is required for success. The Marketing Manager will possess the ability to proactively assess consumer and business needs, including review of market opportunities and audience identification. This individual will also facilitate market research and competitive analysis, synthesize findings and advocate for products and services that are in line with the organization's strategy. Responsibility for measurement, reporting and assigned marketing budgets.

The role requires critical thinking and strong project management skills to execute complex and cross-functional projects through the entire life cycle, from concept to launch, marketing plan development and implementation, delivering objectives and measuring results against business needs. The individual should also possess a robust understanding of modern marketing technology and industry standard best practices to elevate marketing programs for maximum impact, creativity and operational excellence.

The Marketing Manager must demonstrate strong interpersonal skills as well as strategic leadership experience to manage, motivate and mentor others, including external vendors. The Manager will be able to work independently, as well as collaboratively with highly visible stakeholders, both internally and externally, including physicians, administrators, governing bodies and others. May manage vendor and/or agency relationships and functions as the lead in the vendor selection process.

Main Job Duties and Responsibilities:

• Partner across teams, including external agencies, to manage and coordinate all marketing, advertising and other campaign activities in support of stated business objectives.


• Facilitate market research to determine market requirements for existing and future products.


• Evaluate and analyze customer research, current market conditions and competitor information.


• Identify and develop deep understanding of target audience needs and be an advocate for product, service or project.


• Develop relationships and deep understanding of key business needs and stated targets to determine integrated marketing strategies that get results.


• Evaluate, analyze, develop and measure marketing strategies based on target audiences, market research and business plans.


• Continually assess consumer and business needs to ensure alignment.


• Collaborate with International regional leadership to conduct annual planning, understand regional and country-specific needs, develop marketing plans that achieve desired results.


• Continuously learn and understand new marketing approaches, including extensive knowledge of digital marketing practices and precise targeting.


• Prepare and present regularly to the Mayo Clinic Healthcare leadership team on the performance of marketing initiatives and campaigns.


• Assist and support the local team in planning for and hosting events that are designed to increase business in both B2C and B2B customer groups.
  
  Bachelor's degree in Marketing Administration or related field


• 5 years of marketing experience, preferably in a private healthcare environment


• Experience in all aspects of developing and managing marketing strategies and budgets


• Project management experience in implementing tactical marketing programs


• Comprehensive digital marketing skills


Preferred qualifications:

• M.B.A. or equivalent Master's degree preferred


• Experience with growth marketing, with proven track record of driving adoption, engagement or retention


• Excellent analytical and communication skills


• Entrepreneurial approach, high tolerance for ambiguity


• Ability to work independently, influence, and communicate across all levels of management in both marketing and cross-functional team


• Passion for consumers, with a demonstrated ability to use insights and data to improve the customer experience


• Collaborative communication skills - Possess ability to engage with all stakeholders, internally and externally, to facilitate cross-functional collaboration and successfully manage diverse teams through effective verbal and written communications


• Technological and digital marketing skills - Possess contemporary knowledge of digital tools, platforms and channels and a good understanding of marketing technology


• Critical thinking skills - Have the ability to understand dynamic and sensitive situations and problems, identify cause and effect relationships and develop effective strategies


• Analytical skills - Possess agility with analytical tools and have the ability to process, analyze and utilize large quantities of data efficiently


• Creativity and innovation - Think out of the box and be able to develop new concepts and devise unique marketing campaigns


• Personal Motivation - A commitment to meeting deadlines with a high-quality product Sense of urgency, a strong work ethic, flexibility, and creativity
  
  Mayo Clinic is top-ranked in more specialties than any other care provider according to U.S. News & World Report. As we work together to put the needs of the patient first, we are also dedicated to our employees, investing in competitive compensation and comprehensive benefit plans (https://jobs.mayoclinic.org/benefits/) - to take care of you and your family, now and in the future. And with continuing education and advancement opportunities at every turn, you can build a long, successful career with Mayo Clinic. You'll thrive in an environment that supports innovation, is committed to ending racism and supporting diversity, equity and inclusion, and provides the resources you need to succeed.