Marketing Officer

Department for Continuing Education, Rewley House, 1 Wellington Square, Oxford OX1 2JA
We are seeking to appoint a dynamic and creative Marketing Officer to join the Continuing Education Marketing and Communications Team. The role focuses on developing and implementing effective marketing campaigns to drive student recruitment across the Department's diverse portfolio of courses.
You will collaborate with course teams and marketing colleagues to develop and create targeted marketing campaigns, and ensure campaigns are optimised for success across a variety of channels. This includes building creative campaign assets for digital and print adverts, email campaigns, online events and social media content. You will also develop messaging and positioning according to the course marketing strategy, promoting awareness of the Department's courses locally, regionally, nationally and globally.
The role also includes monitoring campaign performance, making necessary adjustments to improve results, performing cost/benefit analysis, identifying key performance indicators, and working closely with various stakeholders to ensure the success of marketing initiatives.