Marketing Officer

Factory International, the organisation behind Manchester International Festival (MIF), is looking for a Marketing and Audiences Officer to help share the stories of our ambitious year-round programme and iconic festival. This role will play a vital part in building relationships with audiences, amplifying our unique voice, and ensuring our activities reach the widest and most diverse communities.

As part of the Audiences team, you'll work across campaigns for Factory International's ground-breaking cultural events and MIF, collaborating with internal teams and external partners to bring our vision to life. If you're excited about the power of art to inspire, challenge, and connect, we'd love to hear from you.

The key responsibilities for the Marketing Officer include;

- Devise and deliver marketing campaigns for Factory International's year-round programme and MIF events, ensuring alignment with strategic objectives and income targets
- Collaborate with producers, external partners and the press, content and design teams to deliver cohesive promotional strategies
- Work closely with the digital team and external creatives to develop digital content and campaign assets, including content for social media and email marketing campaigns
- Working closely with the Marketing Managers and internal Factory International departments, contributing to audience development initiatives, with a focus on broadening reach and increasing engagement among underrepresented communities
- Work closely with the marketing to team to deliver membership campaigns and membership administration
- Help monitor and evaluate marketing campaign performance, gathering and interpreting data to inform future activity
- Work closely with the Marketing Managers and Ticketing team on our CRM management
- Support regular reporting against KPIs and contribute to presentations for internal and external stakeholders
- The person specification for the Marketing Officer are

We're looking for a creative, organised, and audience-focused marketer with a passion for connecting people to extraordinary experiences., Experience developing and implementing marketing campaigns across a range of channels
- Familiarity with targeting diverse audiences using digital and traditional media
- Proficient in using CRM, social media, digital analytics tools, and website content management systems
- Strong organisational and communication skills, with the ability to manage multiple priorities and deadlines
- Commitment to championing representation and inclusion at every level of the organisation with a proven ability to work with people from a wide range of backgrounds

DESIRABLE

- Experience working in arts, culture, or events
- Knowledge of box office systems and ticketing processes
- Enthusiasm for training, mentoring and support of emerging talent