Marketing Officer - Maternity Cover

JOB TITLE: Marketing Officer - Maternity Cover LOCATION: Giggleswick School, North Yorkshire RESPONSIBLE TO: Director of Marketing & Admissions CLOSING DATE: Sunday 10 November 2024 INTERVIEW DATE: Monday 18 November 2024 START DATE: January 2025 __________________________________________________ As the Marketing Officer at Giggleswick School, you will support marketing campaigns to drive enquires and enhance brand awareness, aligning with the school's values and messaging. Collaborating closely with internal teams, you will implement key campaigns to drive the school messaging and attract prospective families. Main Duties and Responsibilities Brand Management

• Implement the communications plan in line with the brand messaging designed by the Director of Marketing and Admissions.
• Develop strategies to position the school effectively within the local and regional market
• Ensure consistency and quality in brand positioning and visual identity across all school collateral.
• Implement the brand style guide and monitor adherence across departments.
Website Management
• Manage the school website via the content management system (CMS), ensuring it reflects current information and aligns with brand messaging.
• Collaborate with regional and central teams to optimise search engine optimisation (SEO) and user experience.
• Lead the digital health check and implement recommendations for improvement.
• Provide copywriting and visual imagery for website updates and paid campaigns
Campaign Management for Lead Generation:
• Develop and implement integrated marketing campaigns (digital and printed) targeting multiple stakeholders to support the school's overarching marketing strategy.
• Conduct market research to understand local parent and competitor landscape, informing campaign development.
• Monitor campaign performance and analyse data to optimise strategies and drive lead generation.
• Collaborate with the Admissions team to support recruitment efforts and improve pipeline conversion.
• Oversee the communication plan created by the Marketing Officer and refine as appropriate in line with the schools key messaging.
• Track the impact of the communications plan to ensure it is maximising conversions.
Publication and Merchandise Management:
• Oversee the production and distribution of school publications, including the School Chronicle/Newspaper, prospectuses, brochures, and newsletters.
• Manage the school merchandise inventory.
Other:
• To complete any duties that is of an appropriate level as requested by the Headmaster, Director of Marketing and Admissions or the Bursar.
Equal Opportunities Employer Giggleswick School is committed to eliminating discrimination and encouraging diversity amongst our workforce. We aim to provide quality and fairness for all job applicants and employees and not to discriminate, or to receive less favourable treatment, on grounds of age, disability, race, gender reassignment, marriage and civil partnership, pregnancy and maternity, religion or belief, sex or sexual orientation, or is disadvantaged by conditions or requirements which cannot be shown to be justifiable. Employment decisions will be made on the basis of each applicant's job qualifications, skills, experience, and abilities. Applicants or employees with questions or concerns relating to discrimination for any of the reasons listed above should contact Human Resources , hr@giggleswick.org.uk Child Protection and Safeguarding Policy Giggleswick School is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment by complying with the School's Child Protection Policy and Staff Code of Conduct at all times. Applicants must be willing to undergo child protection screening appropriate to the post, including checks with past employers and The Disclosure and Barring Service. School Values Ensure your work, communication and approach conforms brand values and style of the school. You will need to be aware and comply with the Giggleswick school rules, policies and procedures at all times, as detailed in the handbook you will be provided with at induction. We reserve the right to close this vacancy and interview early, subject to receiving suitable applications. We therefore encourage you to apply at your earliest convenience.