Marketing Operations Manager - B2B

The Marketing Operations Manager will ensure marketing team operate efficiently by leveraging automations, reporting & dashboards, coordinating campaigns, attribution, and martech stack. You will work closely with marketing, sales, and data teams to review, recommend and implement best practise processes and procedures. Role & Responsibilities: At THG, we encourage and promote growth and exploration within your role and as such, the below list gives only a summary of the role remit: Campaigns coordination and attribution:

• Work with marketing and design team to launch inbound marketing campaigns and coordinate their execution, making sure assets are ready and campaigns/content are tracked consistently across channels.
• Constantly refining website forms to support segmentation, tracking and attribution.
• Lead on marketing attribution best practice across depts to support marketing spend on the right channels.
• Monitor and report on campaigns effectiveness and ROAS; making recommendations for future campaigns and initiatives to meet and exceed allocated targets.
• Work with Performance Marketing team to capture winning assets/messaging and inform the team for future plans.
Reporting:
• Lead on Marketing dashboard project, making sure all channels are tracked and we are seamlessly reporting on marketing KPIs.
• Work with Performance Marketing and CRM teams to monitor marketing lifecycle, and find opportunities to support overall lead quality and build up conversion rate (lead to deal won)
CRM and Automation:
• Work with CRM team to ensure our CRM captures the information we need to report on marketing effectiveness and roll out iterations to constantly enhance our activities.
• Work with marketing and sales and lead on the implementation and iteration of our new lead flow, capture feedback from sales, to keep enhancing it.
• Work with sales and marketing to keep refining our lead score criteria ensuring we maximise pipeline opportunities.
• Lead on processes automation, making sure we operate at maximum efficiency, delivering the right messages, at the right prospects, at the right time.
Martech integration:
• Lead on our martech stack, making sure tools are correctly implemented and used across teams to generate synergies and build growth and revenue opportunities.
• Act as our marketing tech advocate, spot tech gaps and proactively uncover operational opportunities, building use cases, when needed, to implement new tools.
  
  Strong experience in Marketing roles, with a focus on Marketing Operations.
• Robust understanding of B2B marketing funnels and marketing campaigns.
• Able to demonstrate your ability to use data and insights to develop and execute marketing programs.
• Data driven with a strong understanding of CRM, marketing automation and pipeline management.
• B2B Marketing experience.
• Genuine interest in all things martech and processes.
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at THG (View all jobs) UK, Manchester About THG We're a fast-moving, global technology group that specialises in taking brands direct to consumers. We're home to a portfolio of leading brands and sites including Myprotein, ESPA, LOOKFANTASTIC, and Cult Beauty, all of which are powered by our fully integrated digital commerce ecosystem, THG Ingenuity. We handle everything in-house, including technology, content creation, e-commerce, marketing, manufacturing, new product development, and logistics. This comprehensive approach ensures we can fully realise our vision and maintain our leadership in a rapidly evolving global industry., THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.