Marketing Planning & Strategy Senior Executive

It's an exciting time to join the Marketing and Communications team here at AXA - Global Healthcare (AGH), with significant investment planned transform, deliver new digital services to our customers and streamline and automate our business processes. As part of this, we're looking for a talented individual to join the team. As Marketing Strategy and Planning Senior Executive, you'll support the development and execution of marketing strategies and campaigns. You'll create and coordinate GTM marketing plans for the launch of new products, propositions and digital initiatives. You'll also support the Global Head of marketing in creating the annual marketing strategy, quarterly marketing plans, as well as tracking and reporting on performance of marketing activity. At AXA we work smart, empowering our people to balance their time between home and the office in a way that works best for them, their team and our customers. You'll work at least 40% of your week away from home at our Tunbridge Wells office, moving to the majority of your working week from September 2025. Away from home means either attendance at one of our office locations, visiting clients or attending industry events. What you'll be doing:

• Create and implement quarterly and annual marketing plans that align with AGH's strategic objectives in collaboration with the Global Head of Marketing and the wider AGH Senior Leadership Team.
• Support the Global Head of Marketing with defining a 3Y marketing strategy aligned to the business strategy.
• Collaborate with colleagues to identify target audiences and key messaging / brand USPs.
• Develop and coordinate multi-channel marketing campaigns, working cross-functionally with the whole marketing team. This will include digital, social media, email, external and internal communications.
• Monitor and analyse campaign and marketing activity performance, making data-driven recommendations for optimisation.
• Coordinate and manage comprehensive GTM plans for product and proposition launches.
• Manage external partners and vendors to ensure timely and effective campaign execution.
• Prepare and present reports on marketing activity performance, market trends, competitor activity and strategic recommendations.
• Support with logistics for marketing events, trade shows, and promotional activities., We believe in hiring people who possess the appropriate skills and values that align with our vision. Our selection process is fair and equitable, ensuring that all candidates have an equal opportunity to join us. We are dedicated to promoting diversity and inclusion, and we actively encourage applications from individuals of all backgrounds. As an Equal Opportunities Employer, we take pride in treating our employees and potential hires with respect and without discrimination based on any Protected Characteristics., AXA UK are recognised as a Disability Confident Leader. We actively encourage applications from people who face barriers in the workplace due to a disability or long-term health condition. We participate in the Disability Confident 'Offer of Interview' scheme. This means a fair and proportionate number of candidates with long-term health conditions or disabilities who meet the essential criteria of a job, will be offered an interview.
• You'll need to show you meet the essential criteria as detailed in the job advert or job description
• You don't need to share the details of your long term health condition or disability for your application to be considered under this scheme
As part of your application, you'll be asked if you would like to 'opt in'. To ensure ease of access, every job advert lists a responsible Talent Acquisition contact, who'll be able to connect you with our Accessibility Concierge if you require any support. Screening & Conduct As a regulated financial services company, all successful candidates will be subject to pre-employment checks. Additionally, adherence to the Prudential Regulation Authority's (PRA) Insurance Conduct Standards and the Financial Conduct Authority's (FCA) Conduct Rules will be required., This depends on the location of the role, and what works best for you and the interviewer. We'll give you all the information you need to prepare for whichever format's used for your interview.I'm struggling to connect to my online interview, what should I do? Don't worry, we know these things happen. Get in touch with the person who arranged your interview, or the Talent Acquisition contact. One of the team will be able to help get the interview started or re-arrange it for a different time.How do I get feedback on my interview? Whenever possible, we'll call and provide feedback by phone. Sometimes, we'll need to provide feedback by email.How can I prepare for my interview? We'll send a candidate preparation pack before the interview to help you prepare.


• Strong experience in marketing planning and strategy, campaign management, GTM or similar.
• Exceptional analytical skills, with proficiency in Google Analytics and reporting tools (ie: Tableau, PowerBI, Looker Studio) and a passion for analysing data and identifying key trends and strategic recommendations.
• Familiarity with digital marketing channels and tactics.
• Strategic mindset and demonstrable planning skills and ability to see the big picture and plan ahead.
• Highly organised with project management experience.
• Able to work collaboratively in a fast-paced, team-oriented environment and coordinate multiple cross-functional teams.
• Experience with collaboration software and tools (e.g., Trello, Asana).
• Knowledge of agile ways of working, such as sprint and squad organisation, a plus.
As a precondition of employment for this role, you must be eligible and authorised to work in the United Kingdom.

At AXA we have a culture of trust, respect and care, where everyone belongs. We have an ambition to become one of the most inspiring companies to work for, as such we're committed to supporting employee needs, providing meaningful career development, and celebrating differences. We all have a role to play in ensuring a working environment in which everyone, regardless of who they are, can reach their true potential., At AXA we're committed to offering a fair and inclusive experience to all candidates. You're encouraged to report, in good faith, any concerns of behaviour or processes believed to be inappropriate, unethical, or illegal. Should you wish to report any concerns, you can do this through by sending an email to speak-up@axa.com, AXA's dedicated hotline. This service is managed by an independent investigation team. Please note that this email address is not for dealing with job or application related queries. Read more

This position has been defined as an Insurance Distribution Directive (IDD) role under the IDD regime which means that in addition to pre-employment screening checks, the successful candidate will be subject to background screening every 4 years with an annual declaration in interim years. At AXA - Global Healthcare, we're appreciative of the people who work for us and our rewards package is reviewed regularly to reflect that. You can expect to receive:
• Annual salary up to £40,000 dependent on experience
• Annual company & performance-based bonus
• Contributory pension scheme (up to 12% employer contributions)
• Life Assurance (up to 10 x annual salary)
• 25 days annual leave plus Bank Holidays
• Opportunity to buy up to 5 extra days leave or sell up to 5 days leave
• AXA employee discounts
• Gym benefits
About AXA Proud to be part of the AXA Group, AXA - Global Healthcare specialise in supporting the healthcare needs of globally mobile citizens, around the world. From a routine medical checkup to a lengthy hospital stay, individuals and businesses have relied on the global support and protection we offer, for more than 55 years. Today, we support members living in more than 200 countries from our global hubs in the UK, Europe, Asia, India, USA and Middle East. SHOW MOREWhat we offer We acknowledge and appreciate the exceptional efforts of our people in protecting what matters most to our customers. In exchange we offer a series of core and supporting benefits designed to empower our people to thrive both professionally and personally.Competitive Salary, When will I hear back from you after my interview? We aim to provide feedback as soon as the interview process allows. The time period will vary depending on the role.How do I discuss the package I've been offered for a role? You can discuss the package with your Talent Acquisition contact at offer stage.Yay! I've got the role, what's next? We'll carry out a number of background checks before you start. This is known as 'screening'.Do you do any background checks? Yes. All financial services companies, including AXA, are regulated by the Financial Conduct Authority (FCA). Being part of a regulated industry means we must check the background of all applicants before we confirm a job offer. Pre-employment screening is not just regulatory, it also gives us the confidence that our people are the right fit to protect what matters to customers, colleagues, and our business.
• Who is screened? Everyone, from first-jobbers to senior directors! Often, the higher up the career ladder you are, the more stringent the screening becomes.
• What is screened? Identity and address; qualifications; employment history; credit check; criminal record; directorships.
If you think anything may affect these checks, please tell us.What benefits or perks do you offer? At AXA, we appreciate the people who work for us and regularly review our rewards package to reflect that. The advert for the role you're interested in will detail what you can expect to receive, but you can see an overview of our benefits and perks on our Why Join Us page.Does AXA offer car allowance or a company car? This depends on the grade, role, and eligibility of the employee. Check the benefits listed on the ad for the role you're interested in or confirm with your recruitment contact.