Marketing & Pr Lead Uk & Ireland - United Kingdom, London
The Msc, Southall, Greater London
Marketing & Pr Lead Uk & Ireland - United Kingdom, London
Salary not available. View on company website.
The Msc, Southall, Greater London
- Full time
- Permanent
- Remote working
Posted today, 18 Oct | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: a9879894e41a45cdaf87de01d4f76751
Full Job Description
- PLEASE NOTE THIS ROLE WILL BE BASED FULL TIME IN WOKING Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva. Leveraging our parent company MSC Group`s hundreds of years of maritime expertise, our fleet of six luxury ships (currently in the pipeline) are being built and designed in a totally different and unique way that will transform and redefine the cruise experience, creating a category of its own, appealing to the next generation of luxury travellers. An exciting opportunity exists for a talented Marketing & PR Professional to join our newly created luxury travel brand Explora Journeys and to lead the delivery and executions of omni-channel marketing & PR activities in the UK and Ireland, based in our offices in Woking. KEY ACCOUNTABILITIES Marketing:
- Lead the delivery, adaptations and amplification of corporate marketing campaigns
- Manage the annual media plan for UK&I
- Coordinate the adaptation and delivery of key B2C and B2B2C assets across the region
- Be the local guardian of the brand equity and ensure perfect brand executions across all channels
- Be the point of reference for the global marketing team and proactively provide feedback to ensure future materials are fit for purpose in UK&I
- Ensure gathering of consumer insights, benchmark analysis and trends to be shared with global marketing team on regular base
- Own the Marketing & Communications budget, including agency/vendor management PR:
- Responsible for developing the annual communications strategy and execution, with a special focus on increasing end consumer awareness.
- Organize key industry or brand events (virtual and/or live) within the local market
- Help identify, select and manage the relevant agency partners
- Identify and negotiate contracts with local brand ambassadors in line with the global team
- Hold key relationships to trade and lifestyle media in the local market
- Propose local partnership ideas to drive brand awareness and value
- Work on local adaptation of PR & Communications Tool Kits incl. all materials within given deadlines (press releases, press kits, quotes, talking points, presentation, scripts and picture/video materials) and prepare & create PR tool kits for local activations/projects
- Manage the media reporting for Explora Journeys and competitor brands
You will have minimum of 8/ 10 years' experience in a similar Marketing/Brand/PR Role preferably in the Luxury or Luxury Hospitality/Travel Industry - Have the knowledge of the codes of luxury and bring an extensive media network within the luxury and preferably the travel industry (as well as previous media training)
- You will have a proven track record of organizing luxury events
- You would have experience with the execution and amplification of omni channels marketing & PR campaigns
- You know the role of paid media, KPIs associated 6.You set yourself apart through your personal accountability to deliver with excellence
- It is essential that you are structured, well organized and know how to navigate in a matrix organisation
- Openness to travel up to 20% of the time mostly nationally occasionally internationally. VISA REQUIREMENTS (if any) Existing right to live and work in the UK.