Marketing Project Adviser

Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you'll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You'll be rewarded with a great work-life balance and a career with real purpose. We'll help you succeed Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships. You'll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO's partners to help businesses effectively. You'll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with. This role sits within the Marketing Project Adviser (MPA) Team and supports in delivering flagship campaigns and go to market activity that underpin the firm's marketing & sales strategy, working closely with the Go To Market / Business Development team and occasionally with the partners across our sectors, tax, advisory and audit streams. The purpose of the MPA Team is to support and advise on campaign and project planning and delivery and develop and advise on best practice for marketing activities, e.g. webinars, videos, email campaigns. The MPA team is part of the wider Marketing Engagement Team, working closely with brand, digital, innovation and data specialists. In this role you'll:

• Work with the Projects Advisers and GTM team members to co-ordinate, develop and implement a range of marketing communications campaigns and activity supporting the ambitious business objectives and strategy of the firm
• Work with digital and design teams to ensure objectives are met, and that campaigns deliver the best possible results
• Offer general best practice advice to the Go to Market team
• Be able to develop campaigns, events and thought leadership to meet planned objectives, bringing creative ideas and collaborating with other internal teams
• Develop project plans and deliver campaigns to a high standard
• Organise and manage events, to include webinars
• Write content for the website, emails and social media
• Analyse results and report on effectiveness of each campaign elements, making recommendations for improvement
• Assist the MPA team in managing event equipment loaning to other teams
  
  Understanding of B2B marketing landscape
• Event management experience, especially webinars
• Experience with email marketing and CRM
• Commitment to ongoing development of personal/market/digital knowledge to act as trusted adviser
• Excellent organisational skills to juggle multiple projects
• Ability to work with multiple stakeholders
• Marketing experience in professional services
• Knowledge of Google Analytics and/or Google Data Studio
This role would suit a Marketing Executive/Coordinator looking for the next step in their marketing career. You'll be able to be yourself; we'll recognise and value you for who you are and celebrate and reward your contributions to the business. We're committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.

We're BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today's changing world. We work with the companies that are Britain's economic engine - ambitious, entrepreneurially-spirited and high-growth businesses that fuel the economy - and directly advise the owners and management teams that lead them., At BDO, we'll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development. We're in it together Mutual support and respect is one of BDO's core values and we're proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we'll support you at every stage in your career, whatever your personal and professional needs. Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you'll always have access to the people and resources you need to do your best work. We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we've invested in state-of-the-art collaboration spaces in our offices. BDO's people represent a wealth of knowledge and expertise, and we'll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you'll never stop learning at BDO.