Marketing and Recruitment Specialist

External Relations has four divisions: Marketing, Recruitment, Admissions and Outreach (MRAO); International Recruitment, Partnerships and Mobility (IRPM); Office of Philanthropic, Partnerships and Alumni (OPPA); Communications. These divisions are structured to enhance the University's reputation and income generation. A principal role of the directorate is to deliver against the University's priorities in relation to attracting the best possible students from UK and overseas markets at undergraduate and postgraduate levels. Responsibilities for achieving this span two of the directorate's divisions: Marketing, Recruitment, Admissions and Outreach (MRAO); International Student Recruitment, Partnerships and Mobility (IRPM).
MRAO is responsible for strategic and operational plans to support domestic recruitment and access and participation. MRAO manages a shared services model to deliver data-enabled marketing and admissions services that support domestic and international recruitment strategic aims. They are responsible for all matters of fair admissions and Office for Students (OFS), Universities and Colleges Admissions Service (UCAS) and Competition and Markets Authority (CMA) compliance matters pertaining to recruitment and marketing., The Marketing and Recruitment Specialist (MRS) reports into the Head of Faculty Marketing and Recruitment (HFMR) and is a key role designed to support the HFMR in the delivery of the home and international faculty 'spoke' marketing and student recruitment strategy. The role is part of the wider marketing and student recruitment 'hub' team at the University (part of External relations).
The main purpose of the role is to work effectively as part of one of the three faculty teams and in close collaboration with the wider 'Hub' marketing team, to deliver a specialist home and international marketing and student recruitment service to the faculty. The role will support operational and strategic activity relevant to both the faculty and the wider marketing team. In consultation with the HFMR, the post holder will devise, coordinate and deliver against an annual Faculty Marketing Recruitment Conversion Plan consistent with the strategic objectives of the Faculty of Social Sciences and the University. The focus will be on attracting prospective home and International students to the Faculty's courses and maximising the conversion rate of targeted audiences. It is an expectation of the role that the post holder will support and attend relevant on and offline events, some of which may take place outside of normal working patterns. Furthermore, the post holder may be required
to travel to domestic recruitment events as necessary.
This post is available at 1 FTE on an open contract. Please note that flexible working patterns and job sharing opportunities will be considered.

+ Previous experience in a marketing and / or student recruitment role
+ Knowledge of marketing techniques and digital communications channels
+ Understanding of the practices and techniques related to web accessibility
+ Confident at working independently and solving problems
+ Self-motivated
Interview date: To be confirmed

The University strives to be diverse and inclusive - a place where we can ALL be ourselves.
We particularly encourage applications from people who identify as Black, Asian or from a Minority Ethnic background, who are underrepresented at the University.
We offer family friendly, flexible working arrangements, with forums and inclusive facilities to support our staff. #EqualityatYork