Measurement Strategy Senior Lead

Weââ(¬â"¢re looking for a Measurement Strategy Senior Lead who expects more from their career. Itââ(¬â"¢s a chance to extend and improve dunnhumbyââ(¬â"¢s Team in the fast growth area of Tesco Media and Insights. Itââ(¬â"¢s an opportunity to work with a market-leading business to explore new opportunities and contribute to the evolution of one of the fasting growing media environments. As a Measurement Strategy Senior Lead, you will be a trusted advisor for our clients and agencies on all things Retail Media measurement as well as playing a key role in supporting sales in upskilling their measurement knowledge. You will also support in building and delivering cross-channel, media evaluation strategies to optimise marketing performance. What We Expect From You

• Build and operationalise measurement strategies, learning agendas and testing plans that help clients improve the effectiveness of their advertising across channels including in-store, digital and CTV.
• Design experimentations to evaluate the relative impact of different strategies across different media channels and identify best practice.
• Utilise various methodologies such as A/B testing, incrementality studies, MMM (Marketing Mix Modelling), and MTA (Multi-Touch Attribution) to evaluate performance.
• Be the point-of-contact for sales teams in managing reactive measurement queries from the long-tail of clients.
• Lead analytical projects that drive insights to help clients and agencies understand and contextualise campaign outcomes.
• Support sales through the development and delivery of trainings, case studies, narratives, playbooks performance best practices and measurement best practices.
• Support on the delivery and interpretation of campaign reports and dashboards.
• Communicate complex results, insights, and recommendations with a diverse set of technical and non-technical stakeholders.
• Build strong cross functional relationships with Sales, Product, Strategy, Account Management, Sales Enablement and Operations.
• Stay up-to-date with the latest industry trends and tools in media measurement and analytics.
  
  Bachelorââ(¬â"¢s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar.
• Extensive experience using data and numbers to formulate insights.
• Previous experience within retail, eCommerce, FMCG, retail media, advertising or related industry.
• Experience analysing and manipulating data sets and applying statistics where appropriate to understand patterns and provide insights.
• Strong communication and relationship building skills with experience in simplifying complex technical content for diverse audiences.
• Client-facing experience, or desire to build client facing experience in supporting clients on the development and implementation of measurement methodologies and approaches
• Strong understanding of advertising measurement methods and technologies including experimental designs and modelling, for direct response and brand outcomes.
• Proficiency in data querying languages, such as SQL, and manipulation tools.
  
  dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First.
Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail ââ(¬â€œ one of the worldââ(¬â"¢s most competitive markets, with a deluge of multi-dimensional data ââ(¬â€œ dunnhumby today enables businesses all over the world, across industries, to be Customer First. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro. dunnhumby powers Tesco Media and Insight Platform through its partnership with Tesco, the UKââ(¬â"¢s largest grocery retailer. A fully dedicated team, closely integrated with Tesco teams, business strategies and planning processes, we always put the customer first. Fueled by data from over 23 million Clubcard households, our closed-loop measurement helps understand consumer behaviour and ensures that every pound of your advertising budget is spent targeting the right customer, at the right time, with the right message across the full marketing funnel., We wonââ(¬â"¢t just meet your expectations. Weââ(¬â"¢ll defy them. So youââ(¬â"¢ll enjoy the comprehensive rewards package youââ(¬â"¢d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off. Youââ(¬â"¢ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn. And we donââ(¬â"¢t just talk about diversity and inclusion. We live it every day ââ(¬â€œ with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact stephanie.winson@dunnhumby.com to discuss how we can meet your needs. Our approach to Flexible Working At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.