Measurement Strategy Senior Manager
Dunnhumby, City of Westminster
Measurement Strategy Senior Manager
Salary Not Specified
Dunnhumby, City of Westminster
- Full time
- Permanent
- Onsite working
Posted today, 20 Oct | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: cfec25c3eacf4a27a8aa9458b4a21fa0
Full Job Description
- Design, build and operationalise Retail Media measurement strategies, learning agendas and testing plans for our top market-leading FMCG clients across channels such as in-store, digital and CTV.
- Support agencies through the development and implementation of strategic initiatives designed to improve the effectiveness of their Retail Media strategies.
- Design experimentations to understand the relative impact of different strategies across different media channels and identify best practices.
- Collaborate with analytics teams to conduct campaign deep-dives to help clients understand and contextualise test outcomes.
- Consult on the design and creation of tailored reports and real-time dashboards.
- Build a bank of proof points and case studies to support media narratives.
- Collaborate with product teams on measurement frameworks, including A/B testing, incrementality studies, MMM (Marketing Mix Modelling), and MTA (Multi-Touch Attribution).
- Communicate complex results, insights, and recommendations with a diverse set of technical and non-technical stakeholders.
- Collaborate with internal product teams and external media partners to identify opportunities for new features, products, methodologies and drive client engagement around measurement innovation also supporting alpha and beta tests.
- Build strong cross functional relationships with Sales, Product, Strategy, Account Management, Sales Enablement and Operations.
- Stay up-to-date with the latest industry trends and tools in media measurement and analytics.
Bachelorââ(¬â"¢s degree in an analytical field such as Computer Science, Engineering, Mathematics, Statistics, Economics, Finance, or similar. - Client-facing experience, supporting clients on the development and implementation of measurement methodologies and approaches.
- Strong experience using data and numbers to formulate insights.
- Previous experience within retail, eCommerce, FMCG, retail media, advertising or related industry.
- Strong communication and relationship building skills with experience in simplifying complex technical content for diverse audiences.
- Strong understanding of advertising measurement methods and technologies, including experimental designs and modelling, for direct response and brand outcomes.
- Experience analysing and manipulating data sets and applying statistics where appropriate to understand patterns and provide insights.
- Proficiency in data querying languages, such as SQL, and manipulation tools.
dunnhumby is the global leader in Customer Data Science, empowering businesses everywhere to compete and thrive in the modern data-driven economy. We always put the Customer First. Our mission: to enable businesses to grow and reimagine themselves by becoming advocates and champions for their Customers. With deep heritage and expertise in retail ââ(¬â€œ one of the worldââ(¬â"¢s most competitive markets, with a deluge of multi-dimensional data ââ(¬â€œ dunnhumby today enables businesses all over the world, across industries, to be Customer First. dunnhumby employs nearly 2,500 experts in offices throughout Europe, Asia, Africa, and the Americas working for transformative, iconic brands such as Tesco, Coca-Cola, Meijer, Procter & Gamble and Metro. dunnhumby powers Tesco Media and Insight Platform through its partnership with Tesco, the UKââ(¬â"¢s largest grocery retailer. A fully dedicated team, closely integrated with Tesco teams, business strategies and planning processes, we always put the customer first. Fueled by data from over 23 million Clubcard households, our closed-loop measurement helps understand consumer behaviour and ensures that every pound of your advertising budget is spent targeting the right customer, at the right time, with the right message across the full marketing funnel. Weââ(¬â"¢re looking for a Measurement Strategy Senior Manager who expects more from their career. Itââ(¬â"¢s a chance to extend and improve dunnhumbyââ(¬â"¢s Team in the fast growth area of Tesco Retail Media and Insights. Itââ(¬â"¢s an opportunity to work with a market-leading business to explore new opportunities and contribute to the evolution of one of the fasting growing media environments. Joining our team, youââ(¬â"¢ll work with world class and passionate people, expert in the world of media, insights and measurement. As a Measurement Strategy Senior Manager, you will be a trusted advisor for our clients and agencies on all things Retail Media measurement. You will be influencing market leading clients and agencies in delivering effective cross media evaluation as well as crafting go-to-market strategies with our highly skilled product team and with media and measurement partners to build and innovate our measurement offering., We wonââ(¬â"¢t just meet your expectations. Weââ(¬â"¢ll defy them. So youââ(¬â"¢ll enjoy the comprehensive rewards package youââ(¬â"¢d expect from a leading technology company. But also, a degree of personal flexibility you might not expect. Plus, thoughtful perks, like flexible working hours and your birthday off. Youââ(¬â"¢ll also benefit from an investment in cutting-edge technology that reflects our global ambition. But with a nimble, small-business feel that gives you the freedom to play, experiment and learn. And we donââ(¬â"¢t just talk about diversity and inclusion. We live it every day ââ(¬â€œ with thriving networks including dh Gender Equality Network, dh Proud, dh Family, dh One and dh Thrive as the living proof. We want everyone to have the opportunity to shine and perform at your best throughout our recruitment process. Please let us know how we can make this process work best for you. For an informal and confidential chat please contact stephanie.winson@dunnhumby.com to discuss how we can meet your needs. Our approach to Flexible Working At dunnhumby, we value and respect difference and are committed to building an inclusive culture by creating an environment where you can balance a successful career with your commitments and interests outside of work. We believe that you will do your best at work if you have a work / life balance. Some roles lend themselves to flexible options more than others, so if this is important to you please raise this with your recruiter, as we are open to discussing agile working opportunities during the hiring process.