Media Buying Specialist

Media Buying Specialist for an integrated marketing agency for global b2b tech brands!, Strategic Planning and Execution
+ Develop, implement, and manage media buying strategies within Paid Display, Programmatic channels, and some Paid Social for B2B clients, with a focus on achieving marketing objectives and showcasing incremental value within integrated campaigns.
+ Conduct market and competitive analysis to inform strategic recommendations.
+ Design and execute A/B tests to optimise campaign performance and drive innovation.
+ Lead the development of the agency's internal programmatic trading and media buying offerings, with a particular focus on ABM, collaborating with external partners to expand and refine our services.
Performance Optimisation
+ Continuously monitor and analyse campaign performance metrics, providing actionable insights and recommendations.
+ Optimise campaigns to meet or exceed client KPIs, such as lead generation, account engagement, and ROI.
+ Utilise data-driven approaches to refine targeting, creative, and bidding strategies, with a focus on ABM outcomes.
+ Integrate ABM audiences into paid social channels, ensuring cohesive strategies across all platforms.
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Data Analysis and Reporting
+ Create comprehensive performance reports that highlight key metrics and campaign results.
+ Analyse data to generate actionable insights and strategic recommendations, particularly in the context of ABM.
+ Showcase the incremental value of paid display efforts within integrated campaigns.
+ Set up ad-tracking using third-party ad servers or UTMs to ensure precise measurement and reporting.
+ Effectively communicate the story behind the data, providing clients with a clear understanding of campaign performance and next steps.
Continuous Learning and Development
+ Stay updated on the latest trends, technologies, and best practices in ABM, Paid Display, Programmatic Buying.
+ A want to participate in industry events, webinars, and training sessions to enhance skills and knowledge.

We are seeking a proactive and analytical Media Buying Specialist with a strong background in B2B performance marketing, particularly within Paid Display, Programmatic Buying, and Account-Based Marketing (ABM). This role offers a unique opportunity to expand the agency's internal programmatic trading and media buying offering, working closely with external partners to enhance our capabilities. A strategic mindset, a passion for testing and learning, and the ability to optimise and grow accounts while fostering strong client relationships are essential.

You:

• You think bigger. You don't let someone else's imagination or fear hold you back.


• You stay connected. It's about relationships with colleagues and clients, always keeping your finger on the pulse.


• You own it. You are the absolute boss of your own job, brief, account, project, idea, meeting - you name it, you own it.


• You keep it real. You are up-front, open and honest.

+ Ideally you'll have 5+ years of experience in media buying strategy, with a focus on B2B performance marketing.
+ Experience with 6Sense, DV360, The Trade Desk, and ad measurement platforms such as CM360, with a focus on ABM.
+ A proven track record of developing and executing successful Paid Display, Programmatic, and some Paid Social campaigns that drive measurable results.
+ Your analytical skills are second to none and you can interpret complex data and translate it into actionable insights.
+ Experience measuring and showcasing the incremental value of paid display within an integrated campaign.
+ Experience testing and applying various attribution windows and methods.
+ Effective communication and presentation skills, with the ability to articulate strategies and results to clients and stakeholders.
+ Highly organised and detail-oriented, with the ability to manage multiple projects and deadlines.
+ You're genuinely a positive person to have around.

Work wherever works best for you. We offer a fully remote/hybrid work model, meaning you have complete flexibility to work from home or in one of our vibrant offices in London and Leeds.

The Opportunity:

Join a fast-growing B2B tech agency with big ambitions and real momentum. Work with innovative and world-leading brands to deliver integrated campaigns that create amazing opportunities and drive growth across the globe., Fox Agency is an integrated agency for global B2B tech brands with offices in London, Leeds, New York and Düsseldorf.
From insight to implementation, we use creativity in everything we do to excite somebody and make a difference in something - awareness, sentiment, engagement, and demand. We call this creating opportunity.
When we say 'global B2B tech brands' we mean brands with a global footprint (or game-plan) and an ambition to change their world - including leaders in SaaS, fintech, telco & IoT, Cloud, IT & cyber security, electronics, AI and transformation, industry 4.0, and automotive.
We believe in creating the best possible environment for good people to thrive. Respect, wellbeing and accountability are at the heart of all we do, and we are proud to be recognised as one of Campaign's Best Places To Work. This year we have deepened our commitment to sustainability - we have recently become a B Corp Certified business and are now on a journey towards Net Zero by 2030.

In addition to working across global B2B technology brands, we offer a range of benefits, including:
+ An inclusive culture - We have a clear vision of what a great place to work should feel like - including clear values (that we try to stick to!)
+ Vibrant office spaces (that are dog-friendly too!)
+ Salary - Competitive salary with regular reviews
+ Salary Sacrifice Pension Scheme - Automatically enrolled after 3 months of service
+ Profit Share - A company-wide profit share scheme
+ Holidays - 25 days holiday (that grows with service) + Christmas close-down, the ability to buy, sell, and carry over holiday allowance - maximum of 3 days every year!
+ Birthday's off, including £100 towards a Milestone Birthday Meal
+ Workplace Wellbeing - A raft of initiatives for employee health and wellbeing - including private health insurance, monthly wellbeing allowance, cycle to work scheme, free eye test voucher from Specsavers, and more!
+ Inspiring agency-wide lunch and learns that span from industry leaders to experts in neurodiversity, sustainability, and diversity to name a few!
+ Employment Assistance Programme - Available 24/7
+ Enhanced Family Friendly Scheme -including maternity, partner, and adoption leave
+ Life Insurance
+ Individual training and development allowance
+ £50 Book Allowance
+ £1,000 bonus for referring new recruits
+ Quarterly socials, epic summer parties, monthly Friday Teams socials for chats, quizzes, games, and drinks (with prizes to be won!)
+ Paid Volunteer Day - take one paid day per year to support a charity of your choice
+ Wagestream - a finance wellbeing app providing financial support at the touch of a button
+ Tech Events - Opportunity to travel to global tech events!
Recruitment Process:
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+ Applications will be reviewed against the requirements of the role
+ Stage 1 - Screening call done via Teams with the Talent Acquisition Manager
+ Stage 2 - Interview via Teams with the Head of Paid and Talent Acquisition Manager
+ Stage 3 - Task & final interview with the Head of Paid, Head of Digital and Head of People
Diversity, Equity & Inclusion:
At Fox Agency we are a dedicated team committed to bringing a positive workplace culture to all we do. We know our people will be inspired to perform their best if they feel trusted, valued and safe. It's why we're big on empowerment, flexible working and equal employment opportunity for all, regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity and expression, or veteran status.