Media Manager

As a Media Manager you'll be responsible for developing, approving and executing media plans, management of media agency and campaign budgets. This is a cross functional role with a focus on Asda and Asda Rewards to drive traffic, growth and sales by connecting closely with our customers.

"Everything about Asda"

We are a values-led organisation. As such we, encourage everyone to be open and honest. We work creatively and collaboratively, valuing everyone's input.

Our collaborative culture, the size of our business and our belief in the empowerment of the individual means opportunities at Asda are abundant.

We conduct £300m worth of transactions every week. Our website handles over 2 million transactions a month. We have more than 145,000 dedicated Asda colleagues ensuring that our customers are at the heart of everything we do.,

• Support with strategic and commercial view of our media strategy, planning & investment across all communications channels


• Manage the media planning and implementation process of key campaigns


• Drive and fuel media innovation and industry leading thinking through aspects of campaign planning


• Lead in building trusted relationships with internal and external stakeholders


• Monitoring key competitor's use of media outlets, staying current of industry trends and analysing benefits of incorporating new media


• Ensuring timely and accurate supply of information into the team and business


• Ensuring we are aware and involved in conversations relating to key changes in retail and media


• Ensuring maximum returns on media investments and measurement tracking ROI using various measurement frameworks and models


• Working cross functionally and with agency partners to build customer journeys and ecosystems for campaigns


• Build collaborative relationships with the operations team and play an integral role in channel mapping and process meetings


• Responsible for reviewing and checking relevant communications plan ensuring 100% accuracy


• Responsible for demonstrating an understanding of all media channels including TV, Radio, digital, social, print, OOH, and search etc.


• Budget Management and supporting with the delivery of accurate P&L reporting
  
  As well as a background in marketing and working collaboratively with media agencies, you'll have:


• Experience of managing marketing & media external agencies and ability to give strategic media direction


• Demonstrable experience of building collaborative relationships with internal colleagues and third-party agencies


• Excellent influencing skills at all levels across both internal and external stakeholders


• Experience of delivering timely and accurate information through the appropriate channels/forums to ensure colleagues and agencies are informed, supported and have ample opportunity to communicate with us


• High numerical accuracy


• Strong project management skills and ability to prioritise activities


• Excellent collaboration skills


• Ability to challenge others in difficult situations to embrace new ideas and different ways of thinking


• Proven experience in managing the delivery of a mixed media plan designed to connect with customers and drive sales


"Find your everything at Asda" - bringing brighter living within everyone's reach.

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join Asda


• Digital GP and Wellbeing sessions - Asda genuinely cares so we create a culture where our people can perform at their best, the physical health and mental wellbeing of all our people is very important to us.


• Discount off your shopping at Asda and George - with extra discounts running throughout the year - really makes a difference, saving the colleagues an average of £700 a year.


• Career development and apprenticeship and graduate schemes - we want our colleagues to excel and grow with our business.


• Free city centre parking - you can also use it outside working hours., Our hybrid way of working gives you the choice to work where it works. This enables you to chose where you'll be the most effective. It offers a mix of working from home and in an office environment that works best for you and your team.


You will also get an excellent benefits package including:

• Discretionary company bonus


• £5,700 company car or car allowance


• Company pension up to 7% matched


• 10% colleague discount, free parking and many additional rewards.


We want all colleagues to be able to bring their best and true selves to work, every day. Simply put, we want our colleagues to be Proud to be Asda and proud to be themselves