Media Manager - International
Meta, City of Westminster
Media Manager - International
Salary not available. View on company website.
Meta, City of Westminster
- Full time
- Permanent
- Onsite working
Posted 5 days ago, 29 Nov | Get your application in now to be included in the first week's applications.
Closing date: Closing date not specified
job Ref: c4ccc125d7a04f6fb6cc1fde02a77be4
Full Job Description
We are hiring an Strategic Media Manager, to join Meta's International Media team. The team is part of Meta's Global Media team and are responsible for developing media campaigns that support Meta's consumer and business priorities, within international markets. The team is responsible for media strategy, planning and execution stewardship. This role will be responsible for development of integrated media channel plans and will partner with Insights & Analytics, Decision Science, Creative, Policy & Comms, and Partnerships teams, to devise and execute issue campaigns that deliver our brand narrative through effective and innovative media strategies and plans. The ideal candidate will build strong partnerships with colleagues, translate goals into successful, integrated, data-driven programs, and navigate the intersection of multiple channels and media partners. We are looking for someone who sees patterns that others don't, who pushes for innovation, and can orchestrate media to be as
impactful as possible., 1. Develop measurable media plans that are grounded in objectives and audience insights, and deliver innovation and business outcomes.
2. Leverage quantitative and qualitative insights to influence the audience and media approach and inform tactical planning, execution and optimization
3. Serve as a subject matter expert, developing work that incorporates industry innovation, planning and measurement best practices, across digital and traditional channels
4. Demonstrated experience in building working relationships and driving influence with cross-functional partners across marketing, decision science, insights & creative teams to develop fully integrated work
5. Partner with external media agency, and Global Media team to drive cohesive media planning and execution around the globe
6. Manage multiple media work streams and deliverables to ensure flawless campaign planning and execution, working in close coordination across internal and external teams
7. Analyze campaign performance against KPIs and author insights, takeaways, and recommendations for ongoing campaign optimization and reporting
8. Demonstrated experience in media planning, either within an agency or within a client organization
9. Experience working on multiple international markets (EMEA and/or LATAM)
10. Proven track record in building relationships, navigating cross functional teams and presenting to stakeholders and leadership
11. Proven experience in measurement, analytics and in gathering audience insights and using those to tell a compelling story
12. Experience managing the development of full funnel media strategies
13. Demonstrated experience and knowledge and understanding of the trends impacting media, measurement and analytics
14. Experience in planning and executing multi-channel media campaigns and working in data-driven environments
15. Experience identifying opportunities for campaign optimization, as well as audience segmentation, based on findings from data and external research., 16. Experience managing a media agency
17. Experience working directly with a creative team to marry creative ideas/strategy with media strategy and channel selection
18. Experience working in a fast-paced, ambiguous environment
19. Demonstrated understanding of the entire digital ecosystem and how and where analytics can drive decision-making - the ability to shape campaign strategies and translate them into actionable plans with an eye toward data-driven strategies with measurable ROI.
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