Media Relations & Content Officer

Marketing and Recruitment Strategy is aligned to four institutional objectives (a
distinctive academic portfolio and approach to teaching and learning; research

engaged in real world problems; promoting Goldsmiths as a cultural hub; preparing
students for the future job market).


The team covers internal communications, media relations, strategic
communications, brand and design, digital (website, video and social media),

marketing, business partnering, UK and International recruitment. Colleagues are
encouraged to be ambitious, committed to the learning and development of

themselves and others, keen to work across conventional boundaries, and driven by

the desire to play their part in the delivery of an excellent student, colleague and
external audience experience., This is a pivotal role as Goldsmiths seeks to raise awareness of its work - academic

research, student achievements, world-leading teaching, innovation and community

engagement - amongst its key audiences through a range of communications
activity and channels.


Main duties:

Work to raise the profile of Goldsmiths academics and students by writing content for

owned and earned channels, with objectives which align with the College's overall
strategy.


Deliver social media content to positively enhance Goldsmiths' reputation and

leverage coverage in print and broadcast media




Be part of a team monitoring mentions of Goldsmiths on social media

• When required, be part of the out of hours media relations rota.




• Build and create relationships with key internal stakeholders to promote their


work and gain their support and buy-in to media relations activity.



• Ensure the upkeep of Press Office systems including the media enquiry log;


relevant webpages; news on the homepage; and leading on media monitoring
including writing and circulating summaries of media coverage.





• Work with the head of media to identify news angles on Goldsmiths storiess and


support staff and academics in their delivery.



• Identifying suitable PR opportunities such as events and media partnerships that

align with our communications strategy.



• Work to key strategic targets and report back to senior members of the team


through effective evaluation.



• In addition, you will be required to undertake any other duties as may reasonably


be required;



• At all times to carry out your responsibilities with due regard to the College's

Code on Equality and Diversity and Code to Combat Bullying and

Harassment/Dignity at Work Policy;


• You will be required to undertake any other duties as may reasonably be required



• Ensure that you are aware of and aligned with Goldsmiths' Regulations, Strategy,


and Objectives to work together to proactively advance Equality and Diversity


• At all times to help maintain a safe working environment by participating in training

as necessary and following the Goldsmiths' Health and Safety Codes of Practice

A degree or equivalent relevant qualification A, C, I
Experience
Strong experience in a press office or PR agency, working on a daily A, I, R
basis with mainstream national news media
Experience of handling institutional information and acting as a media
spokesperson on sensitive issues
Working out-of-hours on a rota basis, responding to mainstream national
news media enquiries at unsociable hours (evenings, weekends,
national holidays)
Excellent contacts in the national media, ideally in education media
Experience of organising events A, I
Knowledge
Professional knowledge of the media landscape in the UK; specifically A, I, R
news-led print and broadcast outlets/programmes
Knowledge of the international media landscape A, I
A proven interest in Press and PR and in digital media A, I
Professional knowledge of how a proactive Press Office functions in a A, I, R
large organisation
Professional knowledge of how effective media relations activity can A, I
contribute to a wider marketing and communications strategy
Skills
Excellent interpersonal skills, good telephone and email skills and the A, I, R
ability to communicate sensitively and effectively with a wide variety of
people
Ability to develop content appropriate to the needs of specific social A, I, R, T
media and digital platforms, Ability to write engaging and concise copy for a range of channels and A, I, R, T
audiences, often to tight deadlines
Proven news sense with the ability to spot a news hook/angle and A, I, R, T
successfully pitch ideas to media
Ability to build and maintain effective working relationships with a range A, I, R
of different individuals
Ability to persuade, or negotiate with, senior colleagues with regard to A, I, R
accepting your expert opinion and advice
Experience of handling multiple projects to differing deadlines, with a A, I, R
highly organised approach to work
Excellent standards of English including accurate spelling and correct A, I, R, T
use of grammar and spelling, and an eye for detail
Ability to turn complex subject matter into tight, engaging news copy A, I, R, T
IT skills with a good working knowledge of Microsoft Word A, I, R
Experience of using and uploading content to website content A, I
management systems
Flexibility and the ability to work on your own initiative and as part of a A, I, R
team

Goldsmiths, University of London is a world-leading centre of educational excellence
where ground-breaking research meets innovative teaching and thinking. We're looking

for inspiring and talented people to help build on our global reputation while also growing
personally in a true learning organisation.


As a college we are working to tackle inequality in all its forms and are working to
promote equality on grounds of race, disability, age, sex, gender identity, sexual

orientation, religion and belief, marriage and civil partnership, pregnancy and maternity,

and caring responsibilities. We are keen to attract candidates from diverse backgrounds
who share our commitment to creating an inclusive culture in which all students and


• Competitive salary


• Working in Zone 2, with fantastic transport links and interest free travel to work loans


• Excellent annual leave entitlement plus additional closure days at Christmas and

Easter

• Membership of USS or LPFA pension scheme, dependent upon grade


• Maternity, paternity, shared parental leave and adoption leave and pay


• Contractual sick pay provision


• Access to an Employee Assistance Programme, offering 24/7/365 confidential and

free advice, support, and information service on a range of personal, family, or workrelated
matters.

• Free eye tests


• Cycle to work scheme


• Wellbeing initiatives including the Chaplaincy and Staff Choir


• On-site dining facilities


• Access to University of London facilities such as Senate House Library


• Membership of Staff Diversity Networks: (Dis)Ability, Goldsmiths Race Equality

Group, LGBTQ+, Menopause, Parents and Carers, Women at Goldsmiths. (Staff are
also encouraged to join networks as Allies should they wish to do so rather than as
members)