National Sales Manager

About The Role

As the National Sales Manager for Conferences and Events, you are responsible for driving sales growth across our three Resorts and leading the sales strategy for conferences, meetings, and events. This involves developing strong client relationships, identifying new business opportunities, and working collaboratively with internal teams to ensure the successful execution of events, achieving same year and advanced sales targets.

Your key responsibilities include developing and implementing a national sales strategy to increase revenue for conference and event services across the three resorts. You will need to identify new business opportunities and markets while maintaining a pipeline of potential clients. Working closely with the marketing team, you will create campaigns that attract event organisers and corporate
clients. Client Relationship Management is crucial in your role. You will need to build and maintain strong relationships with corporate clients, event planners, agencies, and other key stakeholders. Hosting presentations and meetings with prospective clients to showcase the company's full proposition will be part of your responsibilities. You will also work closely with the Yield team to negotiate contracts and pricing agreements with clients, ensuring profitability while delivering value.

You will collaborate with operational teams and build great relationships to ensure the seamless execution of sold events. Working with finance and legal teams to manage contracts, invoicing, and other administrative tasks will also be part of your role.

Reporting and analysis are key components of your responsibilities. You will monitor and analyse sales performance data, adjusting strategies as necessary to meet revenue goals. Preparing regular reports on sales activity, client feedback, and market trends to share with the wider team. 

We’re looking for a National Sales Manager with previous experience of working within the events, hospitality, or similar industry. You should enjoy a fast-paced environment and have a strong background of meeting and exceeding sales targets, whilst also being able to keep up to date with industry trends, competitor activities and emerging activities within the conference and events industry. 
As you will be working with various areas of the business, and meeting new and existing clients, you should be able to demonstrate excellent negotiation, communication & presentation skills. 

This role does require regular travel including to our Hemel Head Office, hosting Resort tours, visiting agency partners, attending industry events, and visiting clients both nationally and locally. 

If this sounds like the perfect role for you, we would love to hear from you. To apply, we will ask you to submit your CV and tell us in a few words why you would like to work for Butlin’s, what about this role excites you, and what you could bring to the position if successful. You can also upload a letter if you prefer.

At Butlin’s, we’re all about fun, excitement, and adventure by the bucketload! For over 80 years we’ve been delighting hundreds of thousands of guests each year, whether on a non-stop action family break or our epic Adult only Big Weekenders.

Ask any of our team, past and present, and one of the best things they’ll say about working at Butlin’s is our culture! We’re all about providing our guests with an Altogether More Entertaining and Fun Break, brought to life through our three mighty values.
So, if you want a role where you Create Smiles, where you aren’t afraid to Get Stuck In and where the team genuinely Cares For Each Other – this could be the perfect fit for you.

There has never been a more exciting time to join Butlin’s!