Omnichannel Manager, Vaccines - 12 Month Secondment / Fixed Term Contract

We are looking for a dynamic Omnichannel Manager for an exciting opportunity within GSK's critical and growing UK vaccines franchise, where you will be responsible for leading the brand omnichannel strategy, and using data and insight to optimise planning and delivery of HCP focused campaigns with the objective of increasing the uptake of a national immunisation programme.,

• Lead Omnichannel Strategy: Drive the development and execution of the omnichannel strategy for all promotional activities across the brand, ensuring seamless customer experiences.
• Implement Digital Tools: Introduce and optimize digital tools to enhance omnichannel delivery and customer engagement, while supporting and influencing system and technology adoption.
• Upskill Brand Team: Support the development of omnichannel capabilities within the brand team through training and knowledge-sharing initiatives.
• Data-Driven Insights: Gather and interpret data to shape omnichannel strategies, optimize content and activities, and identify trends to inform strategic decisions.
• Performance Measurement: Measure and report on the effectiveness of marketing campaigns, assessing performance against ROI and KPI goals, and refine strategies accordingly.
• Collaborate and Innovate: Work with internal teams, external experts, and agencies to identify innovative ways to optimize data use, improve analytics, and enhance user experiences., We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.
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We are looking for someone with the creativity, analytical mindset and digital know how to excel in this space.,
• Experience with the pharmaceutical industry & knowledge of the ABPI code
• Excellent demonstration of being able to develop insight & data led strategy & omni-channel campaigns
• Strong knowledge of core digital and face to face marketing channels
• Good project management skills
• Strong communication & stakeholder management skills
• Able to produce high quality creative solutions in a fast-paced environment
Preferred Qualifications & Skills: Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:
• Creative problem solving and analytical thinking
• Sees value in taking an iterative design approach
• Has a strong sense of ownership and proactively advocates for the end-user
• Open to taking on new challenges and learning new skills
• Collaborative, curious, empathetic, open-minded, innovative
• Brings a high-energy and passionate outlook to the job and can influence those around them
  
  Why GSK?
Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose - to unite science, technology and talent to get ahead of disease together - so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns - as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it's also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves - feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

We create a place where people can grow, be their best, be safe, and feel welcome, valued and included. We offer a competitive salary, an annual bonus based on company performance, healthcare and wellbeing programmes, pension plan membership, and shares and savings programme. We embrace modern work practises; our Performance with Choice programme offers a hybrid working model, empowering you to find the optimal balance between remote and in-office work. Discover more about our company wide benefits and life at GSK on our webpage Life at GSK | GSK