P&O Cruises Brand Director
Costa Crociere S.p.A., Bedford Place, City of Southampton
P&O Cruises Brand Director
Salary Not Specified
Costa Crociere S.p.A., Bedford Place, City of Southampton
- Full time
- Permanent
- Onsite working
Posted today, 16 Oct | Get your application in now to be one of the first to apply.
Closing date: Closing date not specified
job Ref: 19571c23384c4dc1b7fd9ecb1ec32351
Full Job Description
- Develop and maintain a distinctive, differentiated, and engaging brand proposition, including strategy, visual identity, tone of voice, product and service style that informs 'what we do' across the entire customer journey. Defining a rolling 12-month plan of brand initiatives/propositions to drive reappraisal, consideration, and familiarity
- Working with stakeholders across the business, using insight to evolve and periodically refresh the brand architecture and evaluate the customer experience to retain relevance to our target audience and retain long term brand equity. Lead creative studio resource and capacity planning to ensure campaign/non-campaign assets deliver against brand guidelines, building distinctiveness and deliver effective ROI (across A&P and G&A).
- Continue to drive the development strategy for P&O Cruises, based on guest, market and competitor insight and in line with our desired market positioning, to fulfil the brand proposition and delivery of innovative 'best in class new products and services at all guest touchpoints
- Act as Brand lead on all ship Refit Programme and New Build projects, leveraging guest insights to create the vision, strategy, and concept documents in line with programme plans. Ensure Hotel Design concepts deliver against the brand vision and fleet proposition. Provide strategic direction to Refit Programme to ensure our ships maintain 'brand' standards and continue to evolve guest experience on board
This role demands a blend of strategic vision & technical expertise. We're looking for someone with: - Experience of leading Brand strategy and development for a significant service-based brand, which include managing, developing, and implementing brand and customer centered strategies
- Commercial acumen, forecasting and budget control
- Management and leadership of large teams (20+) and associated coaching and development, Your ability to think strategically, drive results with integrity, and inspire your team is what sets you apart. You're not just a Brand professional; you're a visionary person who's ready to make a significant impact.
- Ability to influence and communicate at all levels
- Be able to lead cross function change in large matrix organisations
- Able to find innovative solutions
- Be able to effectively manage stakeholders/demonstrate thought leadership
- Provide supportive challenge
Join us in shaping the next chapter of P&O Cruises story, in a high profile and influential role within the P&O Cruises Commercial Department. At Carnival UK, we believe in the power of diversity to drive success, valuing a blend of backgrounds, experiences, and skills. If you're a business professional with a strategic mindset and a track record of overseeing a large department, let's talk. We're not just looking for qualifications on paper; we're searching for someone who can bring fresh ideas, big brand experience and a new perspective to our team., The P&O Cruises Sales, Marketing and Brand team is key to ensuring P&O Cruises achieve its ambition to become Britain's #1 holiday choice. Our team of experts drive innovation and effectiveness across the entire customer communications and engagement journey, from using advertising and digital media to source newcomers, to creating meaningful and personalised relationships with our current guests. Working closely with internal and external agency teams, as well as our trade partners, we strive to deliver the very best guest experience, ensuring a seamless and efficient journey from the moment a cruise is booked. As P&O Cruises Brand Director, you'll play a pivotal role in steering the direction of P&O Cruises, ensuring we continue to deliver unforgettable holiday happiness. Your direction will not only influence our health of our business, but also inspire a team of professionals across Carnival UK to excel in their roles., Holidays are one of life's greatest pleasures. Having the chance to relax, escape and explore is a magical thing. And there is no better holiday than a cruise. No one knows cruising like Carnival UK, where talented people from across the globe come together to create unforgettable holiday happiness. As part of the world's largest holiday travel and leisure company, we take enormous pride in bringing to life two of the most iconic brands from Britain's rich seafaring heritage, P&O Cruises and Cunard. Collectively they have been delivering unbridled joy, boundless adventure and lifelong memories to millions of people for over 350 years. And in a multi-million pound global holiday market, where cruising has barely scratched the surface, we have the opportunity to do that for many, many more people. Our diverse yet tight knit teams share high standards, heartfelt values and passion for our purpose. Our Culture Essentials describe the expectations we have for ourselves and of each other, in building a culture that supports safe, sustainable, compliant operations and celebrates diversity, equity and inclusion. It's through the successful delivery of these extraordinary travel experiences for our target markets and our distinctive culture, that we hope to become Travel's Employer of Choice. - Annual bonus
- Extensive learning and development opportunities
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Employee Discounted Cruising plus Friends and Family offers
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Recognition scheme with prizes and awards
- Contributory Defined Contribution Pension scheme
- Company paid private medical and dental insurance and health assessment
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
Positioned within our internal structure from CUK15 (entry level) to CUK1 (Brand President), this role is classified as a CUK05, offered as a full-time position, on a permanent basis, with an offering of hybrid work including up to two days from home. We're more than just a holiday company; we're a community that values work-life balance, personal growth, and wellbeing. As part of our team, you'll enjoy: