Paid Media Specialist

You will work closely with a Paid Media manager and manage the PPC, and other Paid Media channel activities for several major brands. As a Paid Media Exec, you will be assisting day to day work on the accounts as well as working towards having your own portfolio of clients. You'll monitor each campaign and through site audits and data analysis, you'll produce reports and recommendations to be presented to the Paid Media Manager, Senior Team and Clients. Focuses on training and development via on-the-job training, shadowing, industry based and This is Digital training programmes, and individual development time. Objectives of the role The Paid Media Specialists role is to assist and support in the day to day running of client activity, reporting and communication. As a Paid Media Specialist you are focused on improving and developing your knowledge across the Paid Media channel, with the ability to apply this knowledge quickly and proactively. Taking an active interest in using key tools and platforms across the agency is also highly important.,

• Use tools such as Google Analytics, Google Ads, Google Keyword Planner, Facebook Ads and other available tools to deliver insightful performance reports.
• Analyse user behaviour trends and make appropriate recommendations / changes to campaigns.
• Produce PPC reports as required detailing the impacts made by your work.
• Assist Paid Media manager with presentations and reports for clients and the senior management team.
• Research and analysis for new client pitches.
• Assist Paid Media manager with presenting the insights and performance to clients on conference calls and in meetings.
• Consistently deliver tasks and reports to a high standard.
• Work collaboratively and build relationships with team members and wider channel teams.
• Attend regular client calls to support the manager/lead as needed.
• Place an emphasis on your career development, working towards your goals, training, upskilling and keeping up-to-date with industry developments.
  
  Strong written and verbal communication skills.
• Good analytical and numerical skills.
• Accuracy and attention to detail.
• Proactive working style
• Data-driven mindset
• An ability to learn quickly and adapt to new challenges
• A growth mindset with a drive for self-improvement.
• Requests and responds well to constructive feedback.
• Adept at managing diverse tasks, with the ability to prioritise effectively.
• Ability to work well as part of a team and as an individual.
• Excellent organisational and interpersonal skills, including time-management and effective communication.
• Confidence using key agency tools (full training provided).
• Demonstrate the This is Digital values in all aspects of your work and communication.
  
  Want flexible working hours? That comes as standard
• Private healthcare that gives you free coffee and cinema tickets
• Yoga & Running club as part of your working day
• Subsidised gym membership
• 25 days holiday
• Your birthday off
• Volunteering day with a charity of your choice
• Training and inspiration sessions every week
• Enjoy regular team socials and events. And… the office dartboard
• If you want to work at a forward-thinking digital agency and you are passionate about what you do, we'd love to hear from you.
Key Benefits
• Additional leave
• Company events
• Company pension
• Gym membership
• Private medical insurance
• Referral programme
• Wellness programmes
• Work from home
• 3:30pm finish on a Friday
A bit about us
• This is Digital is one of the fastest growing digital agencies in Manchester
• A small team, with a vast amount of experience
• Our senior team have held Head Of or Director roles in MediaCom, iProspect, DigitasLBi and McCann Manchester,
• We're based in an old mill, in an office filled with greenery, creating a collaborative and productive environment
• Our client base includes the UK's leading eCommerce brands, international software providers, gaming brands and fast growing tech companies
• We work with clients to deliver digital marketing solutions, through a highly flexible model
• Our core digital channels include: Paid Search, Paid Social, SEO (Technical & Content Strategy), CRO / UX, Display advertising, Email / eCRM, Affiliate Marketing
• We deliver strategy, consultancy, channel management, in-housing support and training to our clients on an on-going basis