Paid Search Lead

The Search Lead has the overall responsibility for the performance of the Search team and the key products (EVO, Broadband, new phone launches etc.) they manage. Working closely with the media agency and internal planning teams, the successful candidate will help to shape the strategy and direction of Search and YouTube, ensuring the ongoing improvement in performance and growth across a broad reach of Paid Search platforms. The Search Lead will be a highly motivated person that will lead day-to-day strategic management across all aspects of Paid Search and YouTube. You will be expected to lead the strategic direction of the channel as well as implementation of the strategy. You should be confident to manage budgets to deliver against KPIs, and work alongside the team to deliver a roadmap in line with Vodafone's objectives. You will lead the review and assessment of campaign performance and will need a strong understanding of the principles of digital media and the common measurement approaches. You will work closely with all members of the PPC team to improve their skills and delivery through training and strong leadership. You will be working alongside the Martech team the Search Lead will determine any Martech requirements, supporting in identifying gaps and building business cases and roadmaps for showcasing change.

We'll need you to have considerable industry experience, with a track record of driving brand and performance uplift on enterprise-level accounts.,

• In depth Paid Search (Google & Bing) and YouTube knowledge and experience.
• Hands-on and operational experience of search technology platforms - Google Search Ads 360 & DV360. Experience with Adthena, Lunio & Squared.io would be beneficial.
• Search PPC knowledge including account and keyword strategies, Remarketing, KPIs and targets, script development / account automation tools, and related products, e.g. Google Shopping.
• Attention to detail and ability to hit deadlines while managing multiple stakeholders.
• Experience managing a team and ability to delegate effectively while managing the overall delivery of work.
• Brand and performance planning experience, demonstrating knowledge in harnessing data and technology to deliver accountable media outcomes.
• Good data management and analytical skills.
  
  At Vodafone, we're working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together. With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference., At Vodafone UK we believe that through collaboration and connection with our colleagues we can achieve great things. Our hybrid working approach allows our people to work both in the office and at home, providing the flexibility and resources you need to succeed in your role. We don't require you to be in on specific days; instead, we ask people to come into the office 2-3 days each week, on average 8 days a month. Our "Office in a Box" home working kit will provide you with everything you need, no matter where you are. Who We Are We're a global technology communications company that empowers people and businesses to stay connected and thrive in a digital world. With a focus on innovation, sustainability and earning customer loyalty, we leverage cutting-edge technology to offer products and services that enhance communication and improve lives. At Vodafone UK, diversity isn't just a buzzword, it is core to who we are as a company. We're proud to be certified as a Great Place to Work and are committed to driving inclusion for all; creating a workplace that is fully representative of the communities and customers we serve., An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive benefits package that can be tailored to suit you and your family, including employee discounts, retail vouchers, pension plan and share schemes. We're also proud to provide a Reconnect programme with flexibility to support individuals returning to work after a career break and our market-leading parental leave policies. We're committed to supporting you throughout every step of your career at Vodafone. Together we can Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please refer to the Accessibility section of our Careers website (careers.vodafone.co.uk) under Career Support, for guidance. Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.