Paid Social Business Director

We are looking for a new or experienced Paid Social Business Director, to lead the strategic and tactical execution of the LEGO social digital hub. You will develop the global digital strategy for LEGO and ensure that it is executed across 46 markets. You will also be responsible for ensuring implementation and optimization goals are achieved, and client's targets are met as efficiently as possible. Campaigns will be a mix of branding, direct response and ecommerce. You will lead, manage and own all paid social activity for LEGO across the business, working closely with partners including Meta, X, Snap, Pinterest and TikTok. You will manage multiple LEGO stakeholders, helping them set the vision for the channel and execute against it. The role requires experience in leading a large team of social specialists, fostering a culture of innovation and growth. You should be adept in translating the big vision into practical, actionable steps for you team, while also helping to translate tactical tests and pilots back into the overall vision. You will also be responsible for a key part of the business so will need commercial awareness, be able to identify revenue opportunities and be keen to drive the agency's business forward commercially. Responsibilities

• Client leadership across all brands and markets within the LEGO portfolio
• Setting the strategic vision for biddable and executing it through the team and partners.
• Working closely with clients, internal teams and media owners to define and evolve the role of biddable for the brands you lead
• Contribute to the wider agency by being commercially aware of revenue-driving opportunities.
• Leading the output of the offshore team members to make them a key part of the team as well
  
  What are we looking for?
• Extensive experience in paid social, preferably from an agency environment
• Pror experience in an Account Director role or similar
• Demonstrated experience in client & team leadership
• Experience in scaled paid social clients
  
  With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our 'Power of One' business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.
We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make "Brave Plays" in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign's Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Planswe also offer;
• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us! Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process. Please make sure you check out the Publicis Career Page (https://www.publicisgroupeuk.com/careers/) which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).