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Paid Social Lead

8x8, Inc.

Paid Social Lead

Salary Not Specified

8x8, Inc., City of Westminster

  • Full time
  • Permanent
  • Onsite working

Posted 1 day ago, 29 Jun | Get your application in today.

Closing date: Closing date not specified

job Ref: 421aca76307b4057a57120bea7e6371a

Full Job Description

  • Contribute to our Paid Digital Media strategy, budget, execution, and performance

  • to drive qualified opportunities inbound.

  • Manage and optimize LinkedIn, Meta, 6sense Display & Retargeting campaigns across the respective platforms.

  • Drive and own the landing page/Creatives testing roadmap, incrementally testing to continuously improve our campaign efficiency and ROI.

  • Collaborate with cross-functional teams, including Demand Gen, Marketing, Sales, Analytics, Marketing Ops, and Web team, Campaigns & ABM to align our Paid Social efforts with overall campaigns, ABM & business goals and objectives.

  • Leverage 6Sense insights and data analysis to gain a deeper understanding of prospect behavior, preferences, and journey stage whilst aligning with our ABM strategy to target in-market prospects ready to speak to Sales.

  • Monitor and report on KPIs to track campaign performance and effectiveness. Analyze campaign data and metrics to identify insights, trends, and opportunities for optimization.

  • Provide regular and effective updates and insights to key stakeholders on the performance of Paid Social campaigns and recommend actionable strategies for improvement.

  • Work collaboratively with Product Marketing team, creative and development teams to create high performance landing pages for paid media

  • Stay abreast of paid social trends, best practices, and emerging technologies in performance marketing, and experiment and incorporate them into our strategy to gain competitive advantages.

    5+ years of experience in B2B Paid Social across Google Ads and Bing Ads. preferably SaaS

  • Substantial experience in paid social, Meta, LinkedIn and/ or display advertising, ideally in a global SaaS environment

  • Experience targeting different B2B segment and/ or B2B Enterprise audience

  • Analytical by default; strong data literacy and familiarity with data visualisation tooling like GA4, Salesforce and Tableau.

  • Proficient in leveraging 6Sense Marketing Suite capabilities.

  • Proven track record of driving sustainable growth, scaling channels, and generating qualified leads through Paid Social campaigns, with a strong understanding of B2B full funnel omnichannel marketing strategies and tactics.

  • Proficient analytical skills and data-driven mindset, with experience in analyzing campaign performance data, conducting A/B testing, incrementally testing, and optimizing campaigns to maximize ROI.

  • Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams and stakeholders, skilled in sharing insights with audiences of different seniority and levels of marketing knowledge.

  • Experience with other digital advertising channels, such as Paid Search, Affiliate, and YouTube Ads, is a plus.

  • Initiative and desire to pursue growth and success, always eager to learn and share, obsessed with data and testing, proficient with BI and analytics tools. Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.

  • Bachelor's degree in Marketing, Business, Mathematics, or related field is preferred.