Performance Marketing Manager
PA Media
Performance Marketing Manager
Salary Not Specified
PA Media, Snaith, East Riding of Yorkshire
- Full time
- Permanent
- Remote working
Posted 5 days ago, 23 Jun | Get your application in now to be included in the first week's applications.
Closing date: Closing date not specified
job Ref: cd3da647acf14f238c2c919521ef6f96
Full Job Description
As the Performance Marketing Manager, you will own and implement our performance marketing strategy. You will manage multi-channel paid marketing campaigns, optimise digital content for SEO, and ensure accurate tracking and attribution.
This role offers an exciting opportunity to shape a new role and influence the group marketing strategy. You will find a supportive and positive culture where your contribution is valued, and which fosters innovation and creativity.
Key Responsibilities.
Performance Channel Management:
- Oversee day-to-day management of performance channels such as Google Ads and LinkedIn.
- Manage and execute multi-channel paid marketing campaigns (PPC/Paid Search & Paid Social) to generate high-quality leads and implement remarketing activities.
- Optimise digital content to enhance SEO and organic performance.
- Keep marketing infrastructure updated to ensure accurate tracking and attribution aligned with business results.
- Utilise analytics tools and tracking platforms to measure campaign performance, conduct post-campaign analysis, and report regularly to stakeholders.
- Manage budgets and revenue forecasting to maximise marketing efficiency.
To be successful in this role, you will have: - Proven marketing experience in a B2B environment.
- Expertise in all paid media channels (PPC/Paid Search & Paid Social).
- A track record in performance management with the ability to analyse data and report on marketing funnel performance.
- Experience with Pardot, Salesforce, and Google Analytics (GA4).
- Strong communication skills and confidence in dealing with stakeholders at all levels.
- Ability to prioritise tasks and work to tight deadlines.
- Experience in managing marketing agency relationships.
PA Media Group is a diverse portfolio of specialist media companies spanning news and information, data, technology, marketing, and communications. Our flagship brand, PA Media, is the national news agency for the UK and Ireland, with one thousand employees across the UK, Ireland, and internationally.
Alongside a competitive salary and bonus, we offer a comprehensive benefits package with a focus on well-being including: - 5 weeks holiday (in addition to 8 public holidays)
- Holiday purchase option
- Enhanced pay for maternity, paternity, and adoption leave.
- Company pension
- Life Assurance (4x salary)
- Wellbeing day
- Volunteering day
- Premium access to Calm App
- Onsite Gym
Campaign Execution:
SEO and Organic Performance:
Marketing Infrastructure:
Analysis and Reporting:
Budget management:
What You Need.
Inclusion.
We are working hard to ensure we provide an inclusive environment and as well as your skills and experience we're also focused on who you are and what else you can bring.
We recognise the importance of a healthy work life balance and positively encourage agile working. Typically, our standard arrangement involves working from home for one or two days per week.
We will do everything we can to support you during your application, if you need us to make any adjustments to our recruitment process, speak to our recruitment team who will be happy to support you.