Performance Marketing Manager

With the focus in the UK TV market shifting more digital we are looking for an experienced and agile performance marketeer to join our team, to drive growth across our digital streaming platform. This role will oversee the day to day performance marketing strategy and execution for Channel 5's digital platform (5 Streaming), and most excitingly, the re-launch of the service. The role's core objectives are delivering new users, revenue, and overall acquisition efficiency targets for our 5 streaming business. The role will work together with the Director of Growth on all performance marketing campaigns, reporting, forecasting and cross-campaign integration. The role reports to the Director of Growth and Lifecycle and is a great fit for someone who thrives at the intersection of Marketing, Growth & Data. What will you be doing?

• Develop and implement the Paid Search, Paid Social, Display and Connected TV media strategy to grow our user base across 5 Streaming
• Execute the Performance Marketing relaunch strategy for 5 Streaming
• Work with the Director of Growth on the wider performance marketing strategy and execution for 5 working with the Brand campaign leads to deliver fully integrated marketing campaigns
• Day to day contact on the supplier relationships with our media partners
• Assist and improve the forecasting process for 5 acquisition and usage
• Delivering the growth goals around Users, CAC, LTV, funnel efficiency, Churn and ARPU.
• Plan, launch, and scale new acquisition channels, underpinned by robust measurement and attribution frameworks.
• Continuously optimise channel performance through test and learn strategies across targeting, audience, creative and user experience.
  
  Minimum 5 years' in-house or agency experience in direct-to-consumer growth marketing, with proven success achieving goals.
• Hands on experience building and optimising digital marketing campaigns (both in platform and third-party managed)
• Excellent data analysis skills, analytical mind, and curious/entrepreneurial approach.
• Excellent relationship management and negotiation skills both with internal, and third-party suppliers
• Ability and flexibility to adapt to changes in schedules and delivery.
• Product expertise, leading development and partnering in execution of test plans, automation efforts, and improving channel/communication impact.
• Great communication and presentation skills.
• Excellent interpersonal skills, entrepreneurial approach and resilient spirit with experience navigating cross-functional organisations
This person needs to be incredibly detail orientated and "the" performance expert within the team. Confident in making recommendations and adjusting tactics when necessary. This person needs to work very closely with the Social Media Manager and the Retention/CRM Manager.
• Entertainment market experience.
• Knowledge of other performance marketing platforms (Social/Programmatic/Search)
• Experience working with marketing tech stacks
• Capability to work in a fast-paced and constantly changing environment.
• Experience of attribution and LTV optimisation
Values: Our values, and their related behaviors, guide how we show up to work each day and help ensure that we all treat each other with respect. The 6 values are intertwined and work together to drive the business outcomes we seek, and once combined we believe these will power our company forward. Agility & Adaptability Inclusivity & Collaboration Optimism & Determination

In 2025, Channel 5 and My5 are joining forces under one powerful new brand: 5 - delivering an all-new, unified experience across TV, streaming, and digital platforms. We're looking for passionate individuals to help shape this next chapter. This unified brand will revolutionize TV, streaming, and digital platforms, offering expanded free streaming services, more UK drama originals, and specially curated FAST channels. With personalisation and cutting-edge, data-driven advertising solutions, 5 is set to lead the future of entertainment. After an impressive year of industry-leading growth, including a 40% surge in viewership in 2024, 5 is gearing up to transform the viewing experience- and we want you to be a part of it! Help us create a brand that delivers unlimited entertainment, always free. Join the team driving the 5 relaunch and shape the future of how the world watches. Is this the role for you? This role is to join our incredibly talented Channel 5 marketing team!